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Amidst an increasingly conscious consumer market, the fashion industry now faces more external pressures than ever. Highlighting new advances that are responsive to societal concerns while still maintaining commerciality and innovation, Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation examines critical new perspectives on the fashion marketplace that have been driven by both technological advances and widespread concerns over climate change.
The editors bring together leading experts who employ empirical research and industry case studies to assess a wide range of issues and developments within the fashion industry, including:
Climate activism
Diversity, inclusivity and equality
Online resale and e-commerce
Collective action
Fashion influencer brands
Circularity
Neurodiverse retail experiences
Childrenswear
Buyer-supplier relations
Modest fashion
Industry challenges in Sub-Saharan Africa
Fashion and technology
Vintage consumption
Tailored for fashion student use and equally relevant for fashion professionals, Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation presents a ground-breaking, comprehensive and cutting-edge analysis of the challenges and opportunities changing and reshaping the global fashion industry.
Contents
Chapter 1. Introduction; Elaine L Ritch, Catherine Canning, and Julie McColl
Disruption
Chapter 2. Sustainable Fashion Marketing and Value Creation: Moving Beyond the Cannibalisation of Fashion; Elaine L Ritch
Chapter 3. Fashion, Sustainability, and the Free Market; Michelle Blair Gabriel
Chapter 4. Change designers: Uprooting the Fashion System through Collective Action; Mairi Lowe and Elaine L Ritch
Chapter 5. The 'whatever' Phenomenon: Investigating Indifference to Sustainability in the Fashion industry; Claudia E Henninger and Taylor Brydges
Chapter 6. Craftivism: Hand Crafted Projects as a Means of Social and Political Expression; Catherine Canning and Julie McColl
Chapter 7. The Power of the Climate Activist and Potential for Meaningful Change in the Fashion industry; Paula Hirschgänger, Catherine Canning, and Elaine L Ritch
Diversity
Chapter 8. The Economics of Exclusion: Why Inclusion Doesn't Fit Fashion's Business Model; Michelle Blair Gabriel
Chapter 9. Diversity, Inclusivity and Equality in the Fashion Industry; Stephen A Doyle and Christopher M Moore
Chapter 10. Expanding the Conversation on Inclusive Retailing: An Exploratory Look at the Servicescape-Related Fashion Retail Experience of Families with Autism; Joanne Shin and Bethan Alexander
Chapter 11. Modesty as a Fashion Growth Opportunity? Exploring the potential of : Fashion; Sustainability; Production; Value; Marketing; Noreen Q Siddiqui and Ruth Marciniak
Chapter 12. Children's Clothing vs Children's Fashion: The Construction of Childhood in Fashion Contextual and Design Approaches of the Childrenswear Apparel in the Global North; Aude Le Guennec
Chapter 13. Imperatives of Inclusive Policies on Growth and Challenges of the Fashion Industry in Sub-Saharan Africa; Jane Owoloyi Obonyilo and Ruth Marciniak
Sustainability and Circular Fashion
Chapter 14. Re-sell-Re-wear: Examining Consumer Behaviour to Advance the Fashion Circular Economy; Elaine L Ritch, Catherine Canning, and Noreen Q Siddiqui
Chapter 15. Exploring the Current and Future Potential of Fashion Rental and Resale in the UK -A Case Study on ACS Clothing; Karina McGowan and Eileen Conlan
Chapter 16. "I thrifted this 'fit": Indian Millennials' Experiences of Online Thrifting; Anjali Iyer and Patsy Perry
Chapter 17. Vintage Fashion Consumption as a Sustainable Choice; Julia Michalowska, Julie McColl, and Catherine Canning
Chapter 18. Fashion and technology: A Concern over Wearables' Environmental and Social Implications; Daria Morozova
Sustainability, Retail and Marketing
Chapter 19. Fashion Embraces Sustainability: An Analysis of Brands; Noelle Hatley
Chapter 20. E-commerce is King: Creating Effective Fashion Retail Website Designs; Rosy Boardman and Courtney Chrimes
Chapter 21. The Outlook of Luxury Fashion Retailers' Multiple Channel Distribution Strategies; Huifeng Bai and Julie McColl
Chapter 22. The Alchemy of Fashion Influencer Brands: Emergence, Social Identity and Follower-Based Influencer Brand Equity; Abhilash Sugunan Nair and Ruth Marciniak
Chapter 23. There Are Three of Us in this Relationship - Sustainability and the Need to future-proof Buyer-Supplier Relations Post Covid-19; Julie Hodson
Chapter 24. Conclusion and the Promise of Hope; Catherine Canning, Elaine L Ritch, and Julie McColl
