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Full Description
Events Are Easy...
At least, that is what a lot of people think!
It's just some people in a place, at a time, and it happens...
Of course, it looks easy when events have been planned with care, detail and precision. That is the art of the events professional. This book offers a practical overview to help anyone who needs to plan and deliver an event, however small or large.
Paul J. Abbott is a seasoned events professional who has enjoyed an exciting and varied career in the meetings and events industry. Like many people, he learned 'on the job' and made plenty of mistakes along the way.
From Event Coordinator on international conferences to Director in a mixed-use performance venue, he has an extensive history to draw on, from the mundane to the extraordinary. This book is the simple, straight-talking guide he would have wanted when he started out.
Paul shares thoughts and insights on everything from developing an idea and turning it into a plan, to delivering and evaluating the event. Along the way, he presents simple explanations of common terminology and practical guides on a range of subjects from identifying content to working with venues, via integrated risk management, sustainability, and a whole lot more.
"I have a unique perspective on how events work... This book brings together practical advice from my own experiences with reflections from an exciting career which I hope will inspire you, whatever stage you are at on your events journey."
PAUL J. ABBOTT
Contents
Introduction: How to Get the Most Out of This Book
The Event Planning Cycle
What is an Event?
Sustainable Events
Diversity, Equity, Accessibility and Inclusion
Working in Events and Building Teams
Structuring Your Information
The Power of Risk Management
Other UK Legislation and Compliance
What is your event about and why are you organising it?
Is Organising an Event the Right Thing to Do?
Who is Your Event For?
Choose Your Date
Budgets and Costings
Synopsis and Specification
Creating Schedule Documents
Venues and Contracts
Catering
Displays and Exhibitions
Pop-up and DIY Venues
Online and Hybrid Events
Outdoor Events and Temporary Structures
Audio-Visual, Staging and Technical Services
Identify Your Content
Booking Artists and Entertainment for Conferences and Parties
Risk Assess Your Content
Effective Networking and Social Interaction
Venue Branding and Dressing
Events Management Tools and Ticketing
Attendee Contracts and Terms and Conditions
Taking the Event to Market
Attendee Booking Forms
Essential Information and Joining Instructions
Capture the Event in Photography and Film
The Final Preparations
Managing Installations and Setups
Managing the Live Event
Evaluate Your Event
Conclusion
