Full Description
While cohorts of Gen Z have flocked to TikTok, some governments are fighting to have it banned. But where has it come from and what has enabled its incredible market penetration across various countries and demographics?
Crystal Abidin draws on original empirical work, news reports, and industry interviews to help readers understand TikTok as it has developed among youth cultures. Using anthropological methods to produce deep and insightful ethnographies about TikTok and its core users, TikTok and Youth Cultures will help readers develop a critical understanding of TikTok's impact on society, its place in the social media landscape, and its cultural relevance around the world.
Contents
Chapter 1. Origin stories & Platform wars
Chapter 2. Visibility & Engagement
Chapter 3. Memes & Capital
Chapter 4. Creators & Genres
Chapter 5. Small businesses & Marketplace cultures
