Marketing, from Scratch : The inside Skinny （3RD）

Strutton, David/ Thompson, Kenneth

Kendall/Hunt Publishing Co ,U.S.（2021/10発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 277 p.
• 言語 ENG
• 商品コード 9781792473395

Full Description

In some way, we are all trying to sell ourselves for the better.Marketing from Scratch: The Inside Skinny explains that everyone is a marketer and provides insight on how marketing is truly everywhere and shares how marketing is everything. It states how nothing happens until someone sells something.

Marketing from Scratch: The Inside Skinny integrates fourteen different marketing stories. All of these stories are split into modules. Each of the modules describe different core marketing principles. Most of the stories within the book are true, and all of them should be believed.

The main takeaways from Marketing from Scratch: The Inside Skinny:

Marketing is everything.
Marketing is everywhere.
Everyone is a marketer.
Everyone is a consumer.
Marketing effects and affects everything and everyone.

Contents

Prologue
Module 1 Fundamentals
Module 2 Strategic-Level Planning
Module 4 Environment
Module 5 Research
Module 6 Consumer Behavior
Module 7 Segmentation, Targeting, and Positioning
Module 8 Products, Services, and Product Life Cycles
Module 9 New Product Development
Module 10 Branding
Module 11 Supply Chain Management
Module 12 Pricing
Module 13 Marketing Communication
Module 14 Ethics and Social Responsibility