Full Description
History of American Broadcasting is written by Emmy nominated 27-year broadcast professional Pat Hahn. It's a professor's complete turn-key textbook. He took his extensive real-world broadcast experience, along with his 20 plus year teaching experience to develop the ultimate text book on the subject of radio & TV and communications.
This outstanding descriptive, and conversationally focused book features a streamlined 12-chapter format which allows time during the semester for essential videos, film incorporation, and student discussion. It's perfect for both in-person and on-line courses. The course package provides real-world examples and student-centered pedagogical features including thought-provoking poll questions to help you develop a daily interactive classroom conversation. History of American Broadcasting has everything needed for an incredible semester. See the list below for details on everything included.
Available in print and eBook formats, History of American Broadcasting features:
Chapter Online quizzes
Chapter Online poll questions
Online broadcast history timeline
Chapter Online key terms flash cards
Online chapter PowerPoint presentations
Online class schedule and calendar
Customizable textbook website elements to fit your specific needs
Suggested teaching activities for each chapter
Online exam pools
Online discussion forum
Online assignment dropbox
Contents
CHAPTER 1 - How Broadcasting Came to Be
What is Broadcasting?
The Beginning of Communication
The Inventors and Entrepreneurs
Corporate Leaders
CHAPTER 2 - Radio
Military Takes Over Radio
Advertising
Radio's Early Programming
Radio Networks
The Big Four Make Some Changes
Radio's Time for Change
Payola
Radio's New Competition
AM Radio
Sex, Drugs, and Rock 'n' Roll-FM Radio
Radio's Future
CHAPTER 3 - Radio -The Program Side of Things
Formatting a Radio Station
Music Formats
Dayparts
Hot Clock
Music Selection
Listener Demographics and Psychographics
Arbitron
Promotions and Station Identification
Will the Internet Kill Traditional Car Radio?
CHAPTER 4 - Television
The Invention of Television
A Third Contributor to Television
Another War
The Big Freeze
TV Networks
The Big Three
Will Networks Survive the Digital Onslaught?
Kinescope
Video Tape
TV Sports Wouldn't be the Same Without It
Your Local Stations
Types of Television Stations
CHAPTER 5 - TV -The Program Side of Things
The Turbulent Life of the TV Toilet
Janet Jackson-Nipplegate
American Set of Morals
Is TV a Mirror of Society?
Situation Comedy
Episodic and Serial Dramas
Soap Operas
Reality Television
TV Ethics-Who's to Blame?
Is Reality Actually Non-Reality?
Nielsen Ratings
Audience Flow
TV Programming Boom or Bam?
So How Does a Show Get on the Air?
TV and Cable Take Over Hollywood
The Programming Sources
Syndication
CHAPTER 6 - The Legends of Radio and TV
Fred Allen
Jack Benny
Burns and Allen
Lucy and Desi Arnaz
Jack Webb
Jackie Gleason
Bill Cosby
The Ed Sullivan Show
The Tonight Show
"Live From New York, It's Saturday Night!"
Howard Stern
Say Goodnight, Gracie
CHAPTER 7 - Broadcast News
TV News Begins
Nixon and Kennedy
Frank Stanton
Birth of TV Network News
TV News Makes Some Adjustments
If a Tree Falls, Would you Hear it?
Vietnam-The Television War
The Biggest Event Ever on TV
Some Moon Magic, 21st Century Style
Local News
News Ethics
Where's the Money?
Cable News
Sweeps
Cable News-Thinking Outside the Box
Local TV News Organizations
RTNDA Code of Ethics
SPJ Code of Ethics
CHAPTER 8 - The Business of TV Broadcasting
Costly Switch to Digital
The Spot
Advertising Dollars
The Media Buy
The Process
Network Ads
Local TV Broadcast Station
Retransmission Rights
What to Air?
Local Radio Broadcast Station
Telecommunications Act of 1996
Advertisers are the New TV Producers
The Production Costs
Non-Commercial Stations
What Underwriting/ Advertising Copy is Acceptable to the FCC?
What is not Allowed According to the FCC?
Cable's Non-Commercial
Who Does What?
The Web, Pandora's Box?
The Business of Sports Programming
Who Owns What
CHAPTER 9 - Cable
Broadcasters Are Confused
Broadcasters Meet Their Match
Pay TV Comes to Life
Cable Pioneers
Cable's Early Days
Where do the Cable Shows Come From?
The Rules Change
Telecommunications Act of 1996
Cable Today
Small But Mighty Cable Programming
Niche Advertising
Cable Tiers
Is It or Isn't It?
Cable Bundles
Cable's No Longer Only Game in Town
Cable's Other Opposition
The Web
Cord Cutting
CHAPTER 10 - The Rules
Radio Act of 1912
Radio Act of 1927
Just Get Rid of the Interference
Communications Act of 1934
Profanity, Indecency, and Obscenity
Landmark Pacifica Decision
Broadcasters' Safe Harbor
Broadcasting-America's Safe Zone
On Again, Off Again Cable Regulation
Cable Communications Act 1984
Telecommunications Act of 1996
Equal Opportunities Section 315
Section 315-Exemptions
Section 315-The Terminator Law
Official Announcement
Future Changes in Section 315
Children's Television Act of 1990
The Federal Communications Commission
Other Regulatory Factors
CHAPTER 11 - The Web
Internet's Humble Beginnings
The Web
The Browser
Google
Slow and Steady
The Future
CHAPTER 12 - How It All Works
Facsimile
Transduction
Vibrations and Shape
Quality is Job One
Radio Waves and the Electromagnetic Spectrum
The Spectrum
The Television Process
Your TV Set
The CD/DVD
DVDs
NTSC Standardization
A Quick Look at 3-D
SOURCES
INDEX
