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Help Your Students Succeed as Global Entrepreneurs!Global Entrepreneurship focuses on what you need to know about global entrepreneurship. It explains the principles that come from entrepreneurship, international business, cross-cultural management, strategy, exporting, international education, international economics and environmental concerns, and leadership.
Global Entrepreneurship:
focuses more on practical applications than on statistical surveys and empirical research.
includes content based, in part, upon a detailed study undertaken by the International Entrepreneurship Division of the U.S. Association for Small Business & Entrepreneurship as to what educators in the areas of international and global entrepreneurship believed should be included in such a course.
integrates examples of specific area studies that the reader may use as an example in a part of the world they would like to develop a particular product or service to export or import.
features updated content throughout that is organized into four sections: introductory chapters which are designed to provide the reader with a broad overview of the topic; a second section that features specialized and focused topics on specific aspects of international and global entrepreneurship; a third section that includes area studies chapters, and concludes with a case study as the final section.
is easy to adopt! An instructor's resource package, including PowerPoint Presentations and instructor's manual, is provided to all adopters.
works seamlessly with Cases in Global Entrepreneurship, a great accompanying resource with real cases.
Contents
Preface
Introduction
About the Authors
About the Contributors
Part One Introduction
Chapter 1 Global Entrepreneurship and Global Business, George M. Puia
Key Terms
Learning Objectives
Introduction
Defining International Entrepreneurship
Differentiating International Entrepreneurship from International Business
Why Study International Entrepreneurship?
Explosion of Growth in the Field
Liberalization of World Markets Creates New Opportunities
The Rise of Small-firm Supply-chain Networks
The Cross-border Movement of Intellectual Property
Two Streams of Research
Internationalization: Moving Ventures Across Borders
Discovery of International Opportunities
Internationalization Models
Born Global Firms
The Internet-based Entry Strategies
How Entrepreneurship Differs Across Countries
The Global Entrepreneurship Monitor Studies
Analyzing the Environmental Context
Culture and Entrepreneurship
Defining Culture
Culture's Influence on Management Practices
Summary
Discussion Questions
References
Chapter 2 Some Key Determinants of Entrepreneurship, Nir Kshetri
Key Terms
Learning Objectives
Abstract
Introduction
Economic Factors
Physical and Financial Infrastructures
Access to Capital
A Country's Credit Rating
Institutional Factors
Laws, Policies, and Regulations to Promote Entrepreneurship
Political Stability
Skills
Values and Norms
Risk-Taking Behavior
Summary
Discussion Questions
References
Chapter 3 Global Entrepreneurial Strategy, John A. Parnell
Key Terms
Learning Objectives
Introduction
Theoretical Perspectives on Entrepreneurial Strategy
External Environment
Internal Environment
Strategy Formulation: Issues at the Corporate Level
International Orientation
Multinational Orientation
Global Orientation
Selecting the Proper Orientation
Strategy Formulation: Issues at the Business Level
Strategy Execution & Strategic Control
Summary
Discussion Questions
References
Chapter 4 International Business Plan, Joan Gillman and Kira Henschel
Key Terms
Learning Objectives
International Business Plans
Know Your Audience
What Business Are You Really In? Can It Be Taken Abroad?
What are Your Plans for Growth?
Components of Your International Business Plan
Summary
Discussion Questions
Additional References/Resources
Chapter 5 Business Opportunities for Global Entrepreneurship, Alvin J. Jackson, Jr.
Key Terms
Learning Objectives
Part One: Introduction
Knowing You Have Entrepreneurial Compatibility
Keys of Entrepreneurial Drive
Multinational Corporations and Global Markets
Global Opportunities for Small Businesses
The Entrepreneurial Test
Intrapreneurial or Entrepreneurial? That is the Question
A Kindred Intrapreneurial Spirit
The Economic Challenges of International Entrepreneurship
Global Market Integration
Global Inflation
Emerging Global Markets
The International Entrepreneur Political Perspective
Social and Cultural Differences in International Markets
Corporate Culture and Entrepreneurship
Workforce Diversity and Globalization
Cultural Orientation and Integration
The Technological Effect on International Entrepreneurship
How It Affects Global Competition
The Information Superhighway
E-commerce: The Entrepreneur Tool of Technology and Production
The Rate of Technological Change
Rate of New Product Introductions
Effect of the Internet on International Entrepreneurship
What can Be Learned
Successful Business Opportunities in International Entrepreneurship
Entrepreneurial Savvy
Alternative Approaches of International Entrepreneurship
Summary
Discussion Questions
References
Chapter 6 Global Entrepreneurial Leadership Competencies, Denise M. Cumberland
Key Terms
Learning Objectives
Abstract
Introduction
The Entrepreneurial Leader
Core Entrepreneurial Competencies
Universal Leadership Competencies
The Extra Ingredient: A Global Mindset
The Global Mindset Project
Intellectual Capital
Psychological Capital
Social Capital
Cultivating a Global Mindset
Assessing Global Competencies
Summary
Discussion Questions
References
Part Two Specialized Topics
Chapter 7 Exporting for Entrepreneurs: Twenty-first Century Strategies, Tools, and Support Services, Nicholas C. Williamson and Steven M. Cramer
Key Terms
Learning Objectives
Introduction
Key Marketing Mix Issues in Exporting for the Entrepreneur to Consider
Product
Price
Promotion
Place or Channel of Distribution
The Business Librarian (BL)
Identifying the Best Export Market to Target
Identification of the Best Downstream Customer Type to Target in the Country Selected for Targeting Identification of Companies Both in the United States and Outside the United States That Are ""Head On"" Competitors of Your Firm
Identify Articles in Electronic Databases That Offer Insight into These Companies
United States Department of Commerce International (USDOCI) Personnel
Sources of Financing for Exports 128 US Governmental Entities for Facilitating Exports
Freight Forwarding Concerns (FFC)
Integrating the Activities of the BL, USDOCI, and FFC
Discussion Questions
Chapter 8 Global Economics and Finance, Dale R. Funderburk
Key Terms
Learning Objectives
Introduction
Trade Theory: The Basic Economics of International Trade
The Basis for Trade
Expanding Markets and Economic Efficiency
The Microeconomic Impact of Expanding Markets
Currency Issues and International Finance
Exchange Rate Determination
Control of Exchange Rates
Country Risk
Payment Terms and Options for International Trade
Financing Techniques in International Trade
Agencies that Promote International Trade
Summary
Discussion Question
References
Chapter 9 Cross-Cultural Customs and Communication Styles, Anatoly Zhuplev
Key Terms
Learning Objectives
Introduction
Culture and Its Role in International Entrepreneurship
Cross-Cultural Aspects of International Communication
Cross-Cultural Aspects of International Negotiations
Cross-Cultural Aspects of International Marketing
Cross-Cultural Aspects of International Management
Discussion Questions
References
Chapter 10 A Knowledge Approach to Developing Global Entrepreneurs, Madeline M. Crocitto and Sherry E. Sullivan
Key Terms
Learning Objectives
A Knowledge-Based View of Global Entrepreneurship Education
Applying a Knowledge-Based Approach
Knowing Why
Knowing Why and Knowing How
Knowing Whom
Global Knowledge
The Intersections of Knowing Why, Knowing How, Knowing Whom
Global Entrepreneurship Education-Looking Forward
Discussion Questions
References
Chapter 11 International Franchising and Other Forms of Entrepreneurship, Dianne H. B. Welsh with Ilan Alon
Key Terms
Learning Objectives
Introduction
Emerging Markets
Background
What Is An Emerging Market?
Level of Economic Development
Economic Growth
Market Governance
Practice and Theory Development
Research by Areas of the World Market
Central and Eastern Europe
Mexico and South America
Singapore, Malaysia, and Hong Kong
China
India
Other Asian markets
The Middle East
Industrialized Markets
North America
Multiunit and Master Franchising
The United States
Canada
The Pacific Rim
Japan
Australia
New Zealand
Israel
South Africa
Europe
Overview of Franchising in Europe
Austria
Denmark
Finland
France
Germany
Greece
Italy
Norway
Portugal
United Kingdom
Conclusion
Discussion Questions
References
Chapter 12 Going International? Alternative Modes of Entry for Entrepreneurial Firms, Nadia Ballard and Ilan Alon
Key Terms
Learning Objectives
Introduction
Methods of Entry to International Markets
Discussion Questions
References
Part Three Area Studies
Chapter 13 Central and Eastern Europe Entrepreneurship: A Multilevel Risk Analysis, Barbara Weiss
Key Terms
Learning Objectives
Abstract
The Regional Economy: Central and Eastern Europe (CEE)
European Entrepreneurship
Microeconomic Business Risk
Macrolevel Political Risk and Security Risk
Mesolevel Entrepreneurial Risk Analysis
Conclusion
Discussion Questions
References
Chapter 14 Entrepreneurship in Emerging Markets, Li Dai and Anatoly Zhuplev
Key Terms
Learning Objectives
Introduction
Variations in Opportunities, Challenges, and Risks
Pest Analysis of Emerging Market Economies
Political Regime and Stability
Economic Considerations
Social Factors
Technological Environment
4P Analysis of Marketing to Emerging Markets
Price
Place
Product
Promotion
Entrepreneurial Strategies in Emerging Markets
Step-by-Step Approach to Foreign Market Research
Summary
Exercises
References
Chapter 15 Latin America, Karla Mendoza-Abarca and Frank Hoy
Key Terms
Learning Objectives
Introduction
History, Geography, and Languages
Government and Legal Systems
Economic Structure
Culture and Religion
Educational Systems
Demographics and Physical Infrastructure
Industrial Structures
Trade Agreements and Associations
Import/Export Information
Small Business Practices
The Rise of Social Entrepreneurship
Discussion Questions
References
Suggested Readings
Chapter 16 China, Lan-Ying Huang and Shawn M. Carraher
Key Terms
Learning Objectives
Introduction
Guanxi
The Difference from Western Networking
Cultivating and Maintaining the Prominence of Guanxi in China Markets
Guanxi as Social Capital
Guanxi and Business Networks
Who Needs Guanxi Most?
Investing in China
Guanxi as an Advantage in China Market
Foreign Investments in China
Summary
Discussion Questions
References
Chapter 17 Direct Selling Worldwide: The Mary Kay Cosmetics Story, Dianne H. B. Welsh
Key Terms
Learning Objectives
Abstract
Introduction
The Americas
Europe
Asia Pacific
Conclusion
Discussion Questions
Glossary
Index