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New Second Edition Now Available!
Event Planning: Communicating Theory & Practice, 2nd edition, offers a unique approach that connects concepts in communication to practical event planning ideas. Understanding the "why" behind successful events is fundamental to creating unique and successful experiences for companies, organizations, or clients. With a solid basis in communication theory, along with two new chapters that cover best practices in hospitality and event tourism, this text will enable students to manage each aspect of the planning cycle. Exemplary case studies from experts in the field, combined with thought-provoking activities and insightful text, will help students understand what it takes to succeed in a career as an event planner.
Contents
Preface
Acknowledgments
About the Authors
Chapter 1: Communication: The Secret to Success in Event Planning
Event Planning
Definitions of Event Planning
Responsibilities of an Event Planner
Types of Events
Communication Connection
Communication Competence
Intercultural and Interpersonal Interactions
Diversity
Dialogue
Key Terms
Discussion Questions
Communicative Competence Scale
References
Chapter 2: Interpersonal Engagement: The Importance of Listening to Others
Interpersonal Communication
The Importance of Listening
Improving Your Listening Skills
Barriers to Listening
Rhetorical Sensitivity
Self-disclosure
Uncertainty Reduction Theory
Perception
Attribution Theory
Key Terms
Discussion Questions
Activity
References
Chapter 3: Nonverbal Communication: The Unspoken Words of Event Planning
Nonverbal Communication
Kinesics
Facial Displays
Oculesics
Olfactics
Haptics
Physical Appearance
Artifacts
Paralanguage
Proxemics
Chronemics
Key Terms
Discussion Questions
Activities
References
Chapter 4: Skills of the Event Planner: Your Road Map to Success
Skills for Successful Event Planning
Responsibility and Self-Control
Availability
Flexibility
Organization
Time Management and Multi-Tasking Skills
Detail-Oriented Skills
Business Savvy
An Eye for Design
Vision and Intuition
Passion
Key Terms
Discussion Questions
Activity
References
Chapter 5: Hospitality: Invaluable Lessons from an Established Industry
The Hospitality Industry
The Pre-eminence of Customer Service
The Necessity of Knowing the Guest
The Importance of the Planning Process
The Need for a Wide Range of Skills
The Usefulness of Understanding Industry Trends
Key Terms
Discussion Questions
Activity
References
Chapter 6: Creativity: Event Planning with Panache
Creativity
Fostering Creativity
Creativity in the Environment
The Creative Process
Barriers to Creativity
Key Terms
Discussion Questions
Activity
References
Chapter 7: Budgeting: The Financial Side of Event Planning
Budgeting
Social Exchange Theory
Client Collaboration
Budget Stress
Key Terms
Discussion Questions
Activity
References
Chapter 8: Negotiation and Contracts: The Ethical Side of Event Planning
Negotiation
Contracts
Ethics
Key Terms
Discussion Questions
Activity
References
Chapter 9: Staging: Setting the Scene for the Event
Staging the Event
Venue
Travel
Mapping the Space
Hospitality and Seating
Décor and Theme
Ambiance
Music and Sound
Key Terms
Discussion Questions
Activity
References
Chapter 10: The Event: From Scripting to Reflecting
Scripting
Food and Beverages
Invitations
Programs
Registration
Speakers, Guests and Special Invitees
Interactive Media
Gifts
Reflection
Key Terms
Discussion Questions
Activity
References
Chapter 11: Event Tourism: Connecting Event Planners to the Tourism Industry
Event Tourism
Event Tourism Attendance and Satisfaction
Strategic Planning and Event Tourism
Event Sponsorship
Marketing the Event Location
Volunteers
Accessibility, Safety, and Security at Events
Jobs for Event Planners in the Event Tourism Industry
Key Terms
Discussion Questions
Activity
References
Chapter 12: Conflict and Crisis: Dealing with Unexpected Issues
Conflict
Conflict Management Methods
Crisis
Crisis Response
Calm Under Pressure
Key Terms
Discussion Questions
Activity
References
Chapter 13: Integrated Marketing Communication: Promoting the Event
Integrated Marketing Communication
Public Relations
Marketing
Advertising
Promotions
Social Media
Key Terms
Discussion Questions
Activity
References
Chapter 14: Leadership: Empowering Others in Event Planning
Leadership
Delegation of Responsibility
Vision
Perseverance and Self-Confidence
Emotional Intelligence
Motivation
Key Terms
Discussion Questions
Activity
References
Chapter 15: Entrepreneurship: Starting Your Own Event Planning Business
Entrepreneurship
Qualities of an Entrepreneur
Advantages of an Entrepreneurial Life
Disadvantages of an Entrepreneurial Life
The Hybrid Approach
The Business Plan
Branding Your Business
Branding Your Business through Social Media
Networking
Mentorship
Key Terms
Discussion Questions
Activity
References
Appendices A-F
Glossary
Index
