Full Description
Getting Started in Health Care Public Relations serves as a beginner's guide for those who are interested in entering the profession, providing a sense of the challenges, best practices and issues that shape the field today. The book offers a look at some of the trends shifting the communication environment, and tips to help professionals do their jobs in an ethical and socially responsible way.
Contents
About the Author
Introduction
Chapter 1 The Diverse Stakeholders in the Health Care System
Chapter 2 Messages for Health Care Audiences
Chapter 3 Health Literacy and Clear Communication
Chapter 4 Communicating Change in Health Care Organizations
Chapter 5 Working Effectively with Media and Telling Your Story
Chapter 6 Health Care Public Relations Strategies and Tactics
Chapter 7 Using Social Media in Health Care
Chapter 8 Purpose-Driven Public Relations
Chapter 9 Working in an Ethical Manner
Chapter 10 Crisis Communications in Health Care
Conclusion Why Choose a Career in Health Care Public Relations?
