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Full Description
Using contemporary examples of business and management research, predominantly within the context of India, this book offers numerous tools and techniques which can be applied to a diverse range of needs in social science research.
With contributions from subject-experts in the field of research methodology and teachers of research methodology courses in leading business schools and universities of India, the book covers the essentials of management research. Covering both qualitative and quantitative research, topics discussed include:
literature reviews
research designs
qualitative and quantitative data analysis
grounded theory research
questionnaires, focus groups, and interviews
hypothesis testing
case study research
emerging trends in research and some advanced analysis.
Specially selected Research Cases provide examples of some typical management research topics, outlining the detailed stages of their respective research processes and the latest data analysis techniques using SPSS, AMOS and STRATA.
This practical element emphasises the variety of research methods and when/how to use them, making this book a useful resource for researchers from various academic disciplines and professional backgrounds.
Contents
Foreword; Rajendra Nargundkar Chapter 1. Introduction: The Methodological Domain in Management Research; Sumita Mishra and Rabi N. Subudhi
Chapter 2. Review of Literature; Sumita Mishra
Chapter 3. Purpose and Process of Research; Shikta Singh
Chapter 4. Research Design; Fakir M. Sahoo
Chapter 5. Questionnaire Design; Sudhakar Patra
Chapter 6. Qualitative Interviewing; Upasnaa Agarwal
Chapter 7. Focus Group Discussions; Vijayalakshmi C. Balasubramaniam
Chapter 8. Quantitative Data Analysis; Punyaslok Dhall
Chapter 9. Testing of Hypothesis: Concepts and applications; Rabi N. Subudhi
Chapter 10. Nature of Qualitative Research; Richa Awasthy
Chapter 11. Case Study Research; Srilata Patnaik and Satyendra C. Pandey
Chapter 12. Grounded Theory: A Method of Research Inquiry; Sunil Sharma, Atri Sengupta and Subhash Chandra Panja
Chapter 13. DEA, Structural Modelling and Non-Parametric Tests; PKJ Mohapatra
Chapter 14. Special Section on Sample Research Papers
Chapter 14.1. Working with Second Order Construct in Measurement Model: An Illustration Using Empirical Data; Subhra Pattnaik
Chapter 14.2. Role of Self-Congruity in Predicting Travel Intention; Joydeep Biswas and Shabbirhusain RV
Chapter 14.3. Structural Equation Modelling: Threshold Criteria for Assessing Model Fit; Malabika Sahoo
Chapter 14.4. Socio-Economic Development Disparity in India: An Inter-State Analysis; Ayushi Raichoudhury
Chapter 14.5. Stages and Methods for Cleaning Large Secondary Data Using R; Manoj K. Jena & Brajaballav Kar
Appendix. Statistical Tables
