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Full Description
WINNER: Independent Press Awards 2021 - Business: Entrepreneurship & Small Business
HIGHLY COMMENDED: Business Book Awards 2021 - Start up/Scale up
Do you dream of ditching the day job, doing your own thing and being your own boss? Are you ready to Boss It?
In this invigorating and highly practical book, serial entrepreneur Carl Reader provides exactly the fire and guidance you need to get started. Designed to cut through the business jargon, this handy guide will take you through everything you need to establish and run your own business - from the mindset it takes to turn a dream into a plan, to the need-to-know practical stuff for running and growing a business.
Featuring case studies, templates and exercises to help you put what you read into action, and turn that dream into a reality, this motivational book will enable you to be your own boss, to take control of your income, your time and your life... and Boss It.
Contents
Chapter - 00: Introduction - Be your own boss;
Section - ONE: Dream it;
Chapter - 01: Why should you be your own boss?;
Chapter - 02: The difference between success and failure;
Chapter - 03: How to create a business idea;
Section - TWO: Plan it;
Chapter - 04: From dreaming to planning;
Chapter - 05: Raising funds;
Chapter - 06: How to make the important first step;
Section - THREE: Do it;
Chapter - 07: Building your systems and processes;
Chapter - 08: Finding your customers and marketing;
Chapter - 09: Moving towards the bigger picture - Scaling your business;
Section - FOUR: Scale it;
Chapter - 10: An introduction to scaling;
Chapter - 11: Scaling 101 - The growth model;
Chapter - 12: Scaling 101 - The funding model;
Chapter - 13: Scaling 101 - The staffing model;
Chapter - 14: Scaling 101 - The leadership model;
Chapter - 15: Final words of advice;
Chapter - 16: Notes;
Chapter - 17: Index
