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Full Description
Festivals and events vary from small, neighbourhood celebrations through to mega gatherings, and both can be attractive to tourists. They come with their own unique challenges and opportunities however, which means destinations must carefully consider their responsibility to local people, and host them in a sustainable manner. Divided into four sections, this book covers the sustainability, community involvement and destination-marketing aspects of festivals and events. This book: - Reviews the common trends, trajectories and competition in the event tourism market. - Discusses the role of event organizers in ensuring the sustainability of events and their destinations, including green activities and cultural preservation. - Considers the role of the community in achieving sustainability through volunteerism, heritage conservation and ensuring events boost community spirit. Covering important issues such as the marketing, branding and promotion of events, this book also unravels the opportunities and challenges associated with sustainable festivals and events. It uses an array of case studies and a global author team to provide an important resource for tourism and event researchers and professionals.
Contents
Part 1: Transforming Sustainability into a Strategy 1: Making Events more Resilient: Emerging Issues and Concerns 2: Managing Events and Festivals Post-COVID-19: Maintaining the Status Quo or Resetting for the Sustainability Agenda 3: Parang Music as an Attractant for Rural Development: an Example from the Village of Lopinot, Trinidad 4: Small-scale Events as a Tool for Sustainability: Prospects and Constraints 5: Festivals in Terms of Cultural Sustainability : A Research with the Perspective of Tourist Guides Part 2: Green Events and Festivals 6: Iceland Airwaves Music Festival, a Green Festival? The Dissonance Between Stakeholders 7: Music, Green Marketing and Sustainability Festivals: the Case of Rock In Rio Tourist Event 8: The Effectiveness of Organizational Absorptive Capacity on Green Innovation Performance among Event SMEs: A Comparative Study of Malaysia and Singapore Part 3: Communities, Festivals and Events 9: Inclusive Community Development Through Events: Lessons from Casual Day with Persons with Disabilities Event in South Africa 10: Boom Festival - A Study about the Evolution of Local Inhabitants' Perceptions Between 2009 and 2021 11: Community-Initiated Event Tourism in the Global South: the Case of South Africa and the Kingdom of Lesotho 12: Heritage Sporting Events (HSEs): Issues and Prospects Part 4: Case Studies on Festival and Event Tourism Destinations: Branding and Promotions 13: Women, Religion and Festivals: Exploring Qualitative Dimensions of the Role of Women in Legends Behind the Celebration of Festivals in India 14: An Evaluation of Event Tourism in Terms of Destination Brand Value 15: Technology and Crowd Management at Events: a Case Study of Kumbh Festival in India
