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Full Description
This book provides a synthesis of current research and international best practice in the emerging field of creative tourism. Including knowledge, insights, and reflections from both practitioners and researchers, it covers types of creative tourist, trends, designing and implementing creative tourism products, embedding activities in a community and place, and addressing sustainability challenges. Applying lessons learned from the CREATOUR project and other initiatives, the editors present key information in an actionable manner best suited to people working on the ground. The book: - Addresses important issues such as local economic benefit, social and collaborative economy, community engagement, social inclusion, youth empowerment, cross-cultural exchange, and responsible travel. - Provides a core, introductory text plus a wide range of cases examining creative tourism development in practice in the following 15 countries: Austria, Brazil, Canada, Colombia, Denmark, Finland, Kenya, Namibia, Portugal, the Netherlands, New Zealand, Slovenia, Spain, Thailand, and the USA. - Includes colour photos, diagrams, text boxes, and call-out quotations throughout to help guide and engage readers. A vital resource for tourism agencies, practitioners, planners and policymakers interested in developing creative tourism programmes and activities, this book will also be of interest to cultural and creative tourism researchers, students, and teachers of tourism and culture-based development.
Contents
1: An introduction to creative tourism development: Articulating local culture and travel Part I: Types of creative travellers 2: A typology of creative travellers in Bogota, Colombia: The experience of 5Bogota 3: Creative travellers in Austria 4: Domestic and international creative tourists in Portugal: Insights for practitioners 5: Collective invention: A travelling artist's perspective 6: Interview with Mélanie Wolfram, Vagar Walkingtours: Connecting to family travel with creative tourism Part II: Trends in creative tourism 7: Trajectories and trends in creative tourism: Where are we headed? 8: Interview with Caroline Couret about the Creative Tourism Network® 9: Gastronomic creative tourism: Experiences in the Algarve region of Portugal 10: Interview with Geetika Agrawal about Vacation With An Artist 11: I need you, but I don't want you: The ambiguity of artistic residencies and tourism Part III: Designing and managing creative tourism products 12: From theory to practice: The three principles of community-based design 13: User-centred design for creative tourism prototyping: The Maribor experience 14: Bogota through the 5 Senses: Building a creative tourism start-up 15: Deep mapping as a cultural mapping process and a creative tourism driver: Two examples 16: The creative tourist and the creating artist: The base for rural development 17: COOLWOOL - Creative weekend at Covilhã, a co-designed programme 18: Co-creating subtle attractions 19: Linking creative tourism products to markets: Target marketing, promotion, commercialization, and market readiness 20: Creative tourism marketing and social media management 21: Loulé Criativo: Our creative tourism development story 22: Santa Fe, New Mexico's Creative Tourism Initiative 23: Creative tourism development and innovation in Kenya: An entrepreneurship perspective Part IV: Embedding creative tourism activities within a community 24: Creative tourism as a local development strategy 25: Why creative tourism won't work if residents are not involved: A tale of two cities 26: Youth, ways of production, and community 27: Creative tourism as a strategic approach for decolonial thinking and doing in Namibian tourism 28: Connecting local artisans to tourism in extra-metropolitan areas: The importance of social embeddedness Part V: Addressing challenges of impact and sustainability 29: An impact self-assessment tool for creative tourism with insights from its application to the CREATOUR® project 30: A sustainable future for creative tourism in Lapland 31: Policy recommendations on creative tourism development in small cities and rural areas: Insights from the CREATOUR® project in Portugal Part VI: Concluding remarks 32: Pursuing creative tourism for positive transformation and sustainable development
