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Full Description
This full-colour photographic guide describes and illustrates over 350 different species of widely used cut flowers and foliage plants. Cut Flowers of the World is a user-friendly but scientifically accurate, quick reference guide to the most important commercial cut flowers, foliage greens and potted flowers that are sold in florist shops all over the world. This second edition has been expanded to include updated cultivar photos, and a new section on the practical aspects of cut flower production. For each flower, the following information is given: description of the plant; geographical origin; historical overview; cultivation; properties such as colours, scent and vase life; quality criteria (how to select for quality); and the proper care and handling of the flowers. Also included are introductory chapters on basic aspects such as cultivation methods, harvesting and shipping techniques, cultivar development, and modern trends in marketing.
Contents
1: Preface 2: Introduction 3: History of flowers 4: The language of flowers 5: Regions of origin 6: The modern cut flower industry 7: Main production areas 8: From breeder to consumer 9: Cultivars and breeding 10: Cultivation of cut flowers 11: Harvesting of cut flowers 12: Post-harvest treatment of cut flowers 13: Marketing of cut flowers 14: Properties of cut flowers 15: Quality criteria 16: Care and handling of fresh cut flowers 17: Care and handling of dried flowers 18: Care and handling of cut greens and foliage 19: Care and handling of potted flowers 20: Cut flowers in alphabetical order 21: Concluding material, including common name indexes; Overview of cut flower production; Glossary of terms Quick guide to commercial florist flowers
