Nation Branding in Modern History (Explorations in Culture and International History)

個数:

Nation Branding in Modern History (Explorations in Culture and International History)

  • 提携先の海外書籍取次会社に在庫がございます。通常3週間で発送いたします。
    重要ご説明事項
    1. 納期遅延や、ご入手不能となる場合が若干ございます。
    2. 複数冊ご注文の場合は、ご注文数量が揃ってからまとめて発送いたします。
    3. 美品のご指定は承りかねます。

    ●3Dセキュア導入とクレジットカードによるお支払いについて
  • 【入荷遅延について】
    世界情勢の影響により、海外からお取り寄せとなる洋書・洋古書の入荷が、表示している標準的な納期よりも遅延する場合がございます。
    おそれいりますが、あらかじめご了承くださいますようお願い申し上げます。
  • ◆画像の表紙や帯等は実物とは異なる場合があります。
  • ◆ウェブストアでの洋書販売価格は、弊社店舗等での販売価格とは異なります。
    また、洋書販売価格は、ご注文確定時点での日本円価格となります。
    ご注文確定後に、同じ洋書の販売価格が変動しても、それは反映されません。
  • 製本 Paperback:紙装版/ペーパーバック版/ページ数 300 p.
  • 言語 ENG
  • 商品コード 9781789207934
  • DDC分類 327.2

Full Description

A recent coinage within international relations, "nation branding" designates the process of highlighting a country's positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.

Contents

List of Illustrations

Acknowledgements

Introduction: Beyond Marketing and Diplomacy: Exploring the Historical Origins of Nation Branding

Carolin Viktorin, Jessica C. E. Gienow-Hecht, Annika Estner, and Marcel K. Will

PART I: BRANDING THE NATION AND SELLING THE STATE: CASE STUDIES

Chapter 1. Nation Branding Amid Civil War: Publishing US Foreign Policy Documents to Define and Defend the Republic, 1861-66

William B. McAllister

Chapter 2. From the Moralizing Appeal for Patriotic Consumption to Nation Branding: Austria and Switzerland

Oliver Kühschelm

Chapter 3. Branding Internationalism: Displaying Art and International Cooperation in the Interwar Period

Ilaria Scaglia

Chapter 4. High Culture to the Rescue: Japan's Nation Branding in the United States, 1934-40

John Gripentrog

Chapter 5. All Publicity is Good Publicity? Advertising, Public Relations, and the Branding of Spain in the United Kingdom, 1945-69

Carolin Viktorin

Chapter 6. The Art of Branding: Rethinking American Cultural Diplomacy during the Cold War

Michael L. Krenn

Chapter 7. Suriname: Nation Building and Nation Branding in a Postcolonial State, 1945-2015

Rosemarijn Hoefte

Chapter 8. A New Brand for Postcommunist Europe

Beata Ociepka

PART II: PROMISES AND CHALLENGES OF NATION BRANDING: COMMENTARIES ON CASE STUDIES

Chapter 9. Historicizing the Relationship between Nation Branding and Public Diplomacy

Justin Hart

Chapter 10. Nation Branding: A Twenty-First Century Tradition

Melissa Aronczyk

Chapter 11. The History of Nation Branding and Nation Branding as History

Mads Mordhorst

Annotated Sources

Preface: The Diversity of Primary Sources and the Concept of Nation Branding

Introduction to Baron Dan Inō, "The Japanese People and their Gardens" (1935)

John Gripentrog

Images from the 1935-36 International Exhibition of Chinese Art in London

Ilaria Scaglia

A Memorandum on the Advancing American Art Fiasco of 1947

Michael L. Krenn

Index

最近チェックした商品