Engage First : Capture Attention, Build Trust and Drive Real Results

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Engage First : Capture Attention, Build Trust and Drive Real Results

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  • 製本 Hardcover:ハードカバー版／ページ数 220 p.
  • 言語 ENG
  • 商品コード 9781788608398

Full Description

If no one's paying attention, it doesn't matter what you're saying.

In today's fast-paced world, we tend to rush through interactions without building genuine connection. Whether it's ignoring the receptionist or breezing through sales conversations, our engagement muscles have become weak. This 'engagement gap' is widening as technology reduces our need to interact with others, while our attention is constantly fragmented by digital distractions.

But the opportunity cost of not engaging can be steep, both personally and professionally.

This book is designed to help you bridge the engagement gap by teaching you how to command attention and deepen connection. Whether you're trying to keep your prospect's attention during a sale, presenting content in a boardroom or trying to motivate your teams, discover how to get more out of every interaction.

Anders Boulanger CSP is founder and CEO of Engagify, a company dedicated to rehumanizing business through engagement. After spending thousands of hours engaging with people at events around the world, he has codified engagement and now trains teams on how to deepen connection and command attention.

Contents

Introduction

Part 1: Why Engage First?

Chapter 1 - The State of Engagement

Chapter 2 - The Competition for Attention

Chapter 3 - A Different AI

Chapter 4 - Dare to Engage

Part 2 - Engaging Elements

Chapter 5 - Being an Authority

Chapter 6 - Relevance: The great equalizer

Chapter 7 - Simplify to Engagify

Chapter 8 - Go with the Flow

Chapter 9 - When you're smiling

Chapter 10 - Storytelling - The Master-Skill

Part 3: Elevating Your Engagement

Chapter 11 - Engaging Personas

Chapter 12 - Architecting Ahas

Chapter 13 - Contrast and Differentiation

Chapter 14 - Creating Deep Connection

Chapter 15 - This Time It's Personal

Chapter 16 - Humor is Serious Business

Chapter 17 - Engaging with Your Voice

Chapter 18 - Let's Get Physical

Chapter 19 - Virtual Engagement

Part 4: Conclusion

Chapter 20 - The Breakfast of Champions

Chapter 21- Start with the End in Mind

Chapter 22- Final Thoughts