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Full Description
If no one's paying attention, it doesn't matter what you're saying.
In today's fast-paced world, we tend to rush through interactions without building genuine connection. Whether it's ignoring the receptionist or breezing through sales conversations, our engagement muscles have become weak. This 'engagement gap' is widening as technology reduces our need to interact with others, while our attention is constantly fragmented by digital distractions.
But the opportunity cost of not engaging can be steep, both personally and professionally.
This book is designed to help you bridge the engagement gap by teaching you how to command attention and deepen connection. Whether you're trying to keep your prospect's attention during a sale, presenting content in a boardroom or trying to motivate your teams, discover how to get more out of every interaction.
Anders Boulanger CSP is founder and CEO of Engagify, a company dedicated to rehumanizing business through engagement. After spending thousands of hours engaging with people at events around the world, he has codified engagement and now trains teams on how to deepen connection and command attention.
Contents
Introduction
Part 1: Why Engage First?
Chapter 1 - The State of Engagement
Chapter 2 - The Competition for Attention
Chapter 3 - A Different AI
Chapter 4 - Dare to Engage
Part 2 - Engaging Elements
Chapter 5 - Being an Authority
Chapter 6 - Relevance: The great equalizer
Chapter 7 - Simplify to Engagify
Chapter 8 - Go with the Flow
Chapter 9 - When you're smiling
Chapter 10 - Storytelling - The Master-Skill
Part 3: Elevating Your Engagement
Chapter 11 - Engaging Personas
Chapter 12 - Architecting Ahas
Chapter 13 - Contrast and Differentiation
Chapter 14 - Creating Deep Connection
Chapter 15 - This Time It's Personal
Chapter 16 - Humor is Serious Business
Chapter 17 - Engaging with Your Voice
Chapter 18 - Let's Get Physical
Chapter 19 - Virtual Engagement
Part 4: Conclusion
Chapter 20 - The Breakfast of Champions
Chapter 21- Start with the End in Mind
Chapter 22- Final Thoughts
