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Full Description
If you run a small business, you probably wish you had access to the sophisticated market research techniques that big businesses have at their disposal. Imagine being able to really understand your customers!
Well, now you can. Katie Tucker reveals 10 simple road-tested tools and techniques that big businesses use and which YOU can use immediately to transform your market knowledge, in just 6 minutes!
Katie Tucker is an inspirational product leader with over 12 years' corporate experience leading teams and delivering stand-out products and services. She's the founder of Product Jungle, helping small businesses understand customers better. She is also a writer, speaker and author of the Jungle Juice newsletter.
Contents
Cover
Title
Copyright
Contents
Series introduction
Introduction
Day 1. Kill your assumptions
Day 2. Get curious
Day 3. Find your customers
Day 4. Understand your customers
Day 5. Ask your customers
Day 6. Make it make sense
Day 7. Become a digital spy
Day 8. Stop sending shitty surveys
Day 9. Test your ideas
Day 10. Turn insights into action
Conclusion
Endnotes
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