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Full Description
"Amber's robust research, precise definitions, and extensive citations make for an intellectually rigorous read...a well-researched examination of consumer behavior." - Kirkus Reviews.
"Achieving meaningful change demands advocacy for new thinking and public demonstration that sustainability and profitability need not be mutually exclusive. Amber's bold, optimistic vision is inspiring." - BookLife by Publishers Weekly.
A groundbreaking guide for the next generation of business leaders, founders, and innovators, this book unveils 50 innovative strategies to revolutionize consumer behavior to achieve the triple win: for people, the planet and universal prosperity. How can we transform impulsive buying into meaningful action-taking, empowering people to navigate the consequences of economic growth? Essential reading for business leaders dedicated to making a significant difference, this book is a blueprint for a brighter, more sustainable world. Elena V. Amber is a founder, researcher and award-winning author whose work sits at the intersection of leadership, psychology and neuroscience, aiming to promote sustainable consumption and business practices.
Contents
Part 1: Emotional capital for the triple win
1. What is this book about?
2. Consumption revolution: a call for change
3. Intersection of sustainable consumption and impulsive buying behavior
4. Triple win: sustainable consumption strategy
5. Creating conditions where others can thrive
6. Emotional Capital for the Triple-Win framework
Part 2: 50 innovative ways to lead the consumption revolution
7. Create sustainable awareness
1. Create impulsive buying awareness
2. Educate about the consequences of impulsive buying
3. Educate about emotional reasons for overconsumption
4. Educate about the value of well-being over welfare
5. Embrace personal values and the true meaning of self-care
6. Promote health benefits related to sustainable consumption
7. Leverage diverse personal values for sustainable consumption
8. Embrace individual actions and help to make informed choices
9. Don't be trapped by cultural polarization of individualism and collectivism
10. Create better stories for the collective compass
8. Foster triple-win mindset
11. Stand with people: share ultimate responsibility
12. Employ values of impact and activism
13. Deal with uncertainty with straightforwardness
14. Understand sustainable degrowth
15. Support sufficiency
16. Promote voluntary simplicity
17. Showcase anti-consumption effects
18. Promote minimalism
19. Actively support zero-waste movement
20. Promote sharing economy
9. Create impact, becoming a positive force for people and the planet
21. Base on those customers who care about sustainable consumption and social stability
22. Be aware of lifestyle, the unique way values and beliefs are behaviorally expressed
23. Support local communities
24. Build knowledge communities
25. Cultivate a "being more human" approach
26. Mind social consciousness phenomenon
27. Understand the influencing direction of social networks
28. Invite key opinion leaders, not merely influencers
29. Promote pro-social behavior
30. Promote pro-environmental behavior
10. Empower by transferring knowledge, skills, and practices
31. Warn about the role of the survival mode in overconsumption
32. Educate about "green consumerism"
33. Help to build long-term emotional regulation
34. Link sustainable consumption with positive emotions
35. Foster mindfulness
36. Suggest taking a pause
37. Take an active part in finance planning and education
38. Enhance consumers' sustainable consumption attitudes
39. Embrace customers with pro-environmental self-identity
40. Promote consumer self-efficacy
11. Advocate for a triple win (and help others)
41. Mind consumer engagement paradox
42. Evolve business strategy for a triple win: for people, the planet, and prosperity for all
43. Provide customers with trustworthy information
44. Embrace the role of marketing communication in promoting sustainable consumption
45. Use a post-growth marketing mix
46. Don't use patronizing messaging, but suggest practices and direct benefits
47. Don't build on vulnerabilities
48. Blacklist sales based on stress, fear, or negative emotions
49. Promote sales but don't stimulate impulsive buying related to material purchases
50. Innovate as a crazy and search for new opportunities
12. Custodians of existence and stewards of life equilibrium
