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Full Description
Are you short-changing your digital agency with poor financial management?
If you want to grow your profits, to be confident about your cashflow and ultimately to scale successfully, you need to become financially mature. And the bigger you become, the more this matters. But what does good financial management look like for your agency?
You have a distinctive vision for your business, which means you need a distinctive financial plan and benchmarks to get you there. And that means making finance a core part of your business, not a support function. Stop comparing yourself to other businesses, start getting clear on what results you want and confident about how to get them.
Paul Barnes has been helping digital agencies achieve this for years: discover his simple methodology and scorecard, and start your own journey to financial maturity.
"This book asks all the questions you need to consider as an agency owner" - Karen L Reyburn, CPA Owner of The Profitable Firm Ltd
Paul Barnes is the Managing Director of accountancy firm and outsourced finance function, MAP, based in the UK.
His award wins include Xero Most Valuable Professional, Manchester Young Financial Professional and Xero's Most Innovative Firm.
He is regularly found at Digital Agency events in the UK speaking about Agency Maturity, Growth and Financial Management.
Contents
Cover
Praise for Financial Confidence for Digital Agencies
Title
Copyright
Dedication
Contents
Introduction
The definition of confidence
Part 1: The digital agency growth challenge: Do you still want this?
Chapter 1: Digital agencies are different
Do you still want this?
Coming to an informed decision
The key questions to ask from the data
Appetite to continue
Your decision to act
Chapter 2: Is your finance function fit for purpose?
Glass ceiling
The technician's curse
Towards maturity
Financial maturity versus financial performance
Part 2: The finance maturity curve
Chapter 3: Essentials: First steps in digital agency growth
Appropriate and effective data: The foundation for scalable financial processes
Compliance: Protecting your reputation through quality and timely delivery
Management accounts: Essentials: An accurate account of financial activity
Chapter 4: Enhanced: From numbers to narrative
Budget
Management accounts: advanced
Projections
Why and when to forecast cash flow
Enhanced: Bringing facts into the figures: Creating a budget for your digital agency - what not to overlook
Chapter 5: Extended: Mature financial thinking
Financial leadership
Mapping the strategy
Best and worst clients
Specialist services
Taking money and value out of your company
Research and development
Part 3: Welcome to financial maturity
Chapter 6: Mapping strategy to figures
Client concentration
Lack of recurring revenue
Woolly proposition
Relying on expensive talent
Wrong shape and size
Distraction
Lack of process
Margin erosion
Appropriate investment
Chapter 7: Specialist services
Chapter 8: What next?
From ego to honesty
The curious mind
Growth versus fixed mindset
Appendix 1: The MAP way
Should I hire an FD?
The finance partner
Elevate your finance function
Definitely NOT an FD
Free consultation
Appendix 2: List of useful tools and resources
Appendix 3: References
Index
