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Full Description
If you're a sustainability or ESG leader struggling to sell sustainability to your board, clients and team, this is for you.
Despite the growing public interest in sustainability, the planet is still warming up year on year, with catastrophic consequences. Resistance to change, vested interests in industry and contradictory legislation all contribute to this slow progress.
Businesses have a key role to play in addressing the issue before it's too late, and sustainability leaders like you can accelerate this transformation with more effective and tailored communication.
Rather than simply conveying facts and data, discover how to inspire and influence others by crafting your message so that you can collaborate and co-create new futures.
Using a practical, proven framework based on coaching and negotiation techniques, this book demystifies the approach to influencing others, eliminating the frustration you experience in the boardroom and office, and empowering you to make more impact.
Your words can inspire decision-makers to commit to action beyond words: better communication is key to solving the climate crisis.
Contents
Cover Page
Title Page
Copyright Page
Contents
Foreword
A note to the reader
Acknowledgements
Part 1: Why is it so difficult to get others to buy into sustainability?
The reasons why sustainability is not mainstream yet
From communication to co-creation: the key to a sustainable future
The psychology of influencing: the predictably irrational way humans behave
Part 2: How to shift mindsets to communicate sustainability successfully
The what, where, why, when, who and how of communicating sustainability
Shifting mindsets
What if I'm not a natural communicator?
How does communication change from conversations to presentations?
Coaching your team to communicate sustainability effectively
Part 3: The Good Communicator framework
Introducing the Good Communicator framework
Step 1: Building rapport and exploring the reality
Step 2: Goals
Step 3: Co-creation
Step 4: Busting barriers
Step 5: Commitment and way forward
What's next?
Appendix A: The Good Communicator: key steps and techniques
Appendix B: Systems thinking: what it is and why it's helpful in sustainability
Appendix C: The business case for sustainability
Table of figures
Index
