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Life and work continue to evolve, and so must your leadership. Thriving in today's business environment requires conscious, inspirational leadership, a fresh understanding of the world we find ourselves in, and a whole new playbook anchored in meaning and purpose. You need a set of strategies and applications that enable you to create an experience in your organization where your people give their best, feel fulfilled in their work and relationships, can work toward realizing their potential, and will persevere alongside you in service of the company's mission.
Not only will you and your team be completely rejuvenated and elevated by exercising this kind of agency, but your business will be transformed to perform at much higher levels of productivity, creativity, and results. Meaning and purpose are essential ingredients to unleash the potential of everyone in your stakeholder community, powerfully uniting them, to increase your organizational impact and relevance. Here is your opportunity to transform the Great Resignation into your Great Revitalization.
DR ALISE CORTEZ is a management consultant specializing in meaning and purpose, an organizational logotherapist, the host of Working on Purpose radio and Chief Purpose Officer at Dr Alise Cortez and Associates. She works with forward-reaching organizations to develop conscious, inspirational leaders and enable them to transform their organizations into high functioning, profitable enterprises by activating meaning and purpose.
Contents
Acknowledgements
Foreword by Dr. Lance Secretan
Introduction: First Aid for the Exhausted, Overwhelmed or Lost Leader
PART ONE: THE 'WHAT' OF G.U.S.T.O.
Chapter One - G: Gumption -- Your Business as an Enlivening Force for Good (What)
Your Business Can Breathe Vital Life Back into You
Conscious Capitalism, the Super Hero to Power Your Business
Your Business Beautiful, Intelligently Designed
The Long Play in Business
Key Points Summary
Chapter Two - U: Urgency - Wake Up and Turn Fast! (When and Where)
From Autopilot to a Constant Drive for Improvement
The Cry for Work-Life Harmony in the Great Resignation
The Call for Wellbeing amid a Mental Health Crisis
Fluid Location and the New Focus on Where Work Gets Done
Key Points Summary
Chapter Three - S: Sustainability in an Interdependent World (Why)
On Becoming Wise Homo Sapiens
Your "Living Organization" in Today's Stakeholder Capitalism World
From an "Ego Economy" to a "Living Economy"
Sustainability and ESG as a Business Imperative
Key Points Summary
Chapter Four - T: Therapy that Enlivens Hearts and Souls Through Meaning (How)
That Workforce Hungers for Deep Meaning
Enter Logotherapy: The Surprisingly Simple Path to Activate Meaning
The Playground of Work - Where Meaning is Activated
Doctor's Orders: Motivate Through Meaning
Key Points Summary
Chapter Five - O: Ownership Culture that Unites All Stakeholders Through Purpose (Who)
What is Purpose, and Why Does it Matter?
Purpose as Today's Driving Business Imperative
Your Parliament of Purpose
Key Points Summary
PART TWO: THE 'HOW' THROUGH N.O.W.
Chapter Six - N: Nurture Through Mindfulness (IQ)
Perform a Human Capital Process and Procedure Audit
Focus on and Nurture Individual Strengths
Banish Your "High Performance" Programs and Embrace "Momentum"
Re-Tool Feedback and Recognition
Vitalize Well-Being in Your Workplace Remove Toxicity that's Killing Your Culture
Measure and Increase Employee Engagement and Fulfillment
Deconstruct Time and Place in Today's Nimble Workplace
Elevate Your Team by Leveraging AI and Robotics
Key Points Summary
Chapter Seven: O: Open the Heart (EQ)
Become a Caring Leader Who Celebrates "Everyone Matters"
Manage Through Meaning ™
Bring Passion Back to the Workplace
Inspire "Love in Work" and Spread Joy
Stomp Out Fear and Toxicity
Encourage Social or Job Purposing
Increase Relational Connection and Belonging Through DEIB
Live the ESG+R Standard Every Day
Key Points Summary
Chapter Eight: W: Wake the Soul (SQ)
Do the Work - Be a Leader Worth Following
Add Inspiration to Evolve Your Leadership Practice
Detect Your Company's Purpose - Your Unique Way of Being and Serving
Embed Your Company Purpose into Every Operational Aspect
Help Your Team Members Discover Their Own Purpose
Elevate Your Company Purpose with Beauty
Accept the Summons of Syntropy - Reaching to Our Higher Potential
Key Points Summary
Conclusion
Select Bibliography
