- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
***BUSINESS BOOK AWARDS 2022 SHORTLISTED TITLE***
Brand Yourself walks you through everything you need to know about creating a business brand, from brand strategy to picking out fonts, building your personal brand and affordable creative tips to make an impact with your business. Packed with practical exercises, examples and industry hacks and supported by an extensive interactive playbook online, this is the essential guide for business owners on a budget. Build a brand that stands out and that connects with the people you want to reach.
Lucy Werner is founder of The Wern, a PR and branding consultancy, She is also author of the bestselling Hype Yourself and a publicity expert who is a speaker, lecturer and course creator.
Hadrien Châtelet is the creative director of The Wern and leads the design arm of the business. He is also cofounder of Lucy's two children and they work together in their garden in east London.
Together they have over 30 years' industry experience and have taught thousands of entrepreneurs how to stand out and find success.
Contents
Intro
Who are we tell you about branding?
What is branding?
What branding is not?
Why do you need a book on branding?
How will this book help me?
Chapter One:
Competitor Research
Who you are?
Vision
Mision
Purpose
How you behave
Audience Mapping
Chapter Two
Moodboard
Colours
Fonts
Images
Diversity & Inclusion
Legal
Chapter Three
Why to use a personal brand
How to define your personal brand
Ways to amplify your personal brand
Personal branding done well
Personal branding warnings
Chapter Four
Brand in the office
Business cards
Prompts cards
Creative brands
Brand collabs
Surprise and Delight
Business books
Podcasts
Merch
Chapter Five
When to hire a branding agency
What to put in a brief
How to find the right agency
How to budget
How to work with a printer
Resources
