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Full Description
*SHORT-LISTED FOR THE BUSINESS BOOK AWARDS 2020!*
We need to change the way we do business.
If you've decided to go it alone and grow your own business, you're probably finding it tough to make things work.
The pace of life is getting faster, our benchmarks for success ever higher, and thousands of micro-business owners are facing entrepreneurial burnout, trying to cover up their stress and exhaustion with 'love-my-life' smiles and filtered images on social media.
It's not just the cashflow that needs fixing: your mental health and well-being are at stake here.
If you are ready to make money, make an impact and thrive in the process, True Profit Business gives you a simpler, more connected path to business success:
· Clarity - understand what your bigger vision of success looks like and how business growth really works
· Structure - get clear on the five Growth Pillars to ensure sustainable growth
· Flow - discover when to Lean Back and when to Lean In to enable an effective energy flow between thinking, planning and taking action
· Process - discover which of the five True Profit Business Models will enable you to thrive.
True Profit Business not only helps you diagnose what's going wrong for you, it focuses you on your bigger game and shows you the building blocks - the processes and people - you need to turn your expertise and talents into a purposeful, playful and profitable business.
Contents
List of Figures ..............................................................................vii List of Tables .................................................................................ix Foreword .......................................................................................xi Introduction ..................................................................................1 Who this book is for .................................................................3 How to use this book ...............................................................5 1. Playing your bigger game ..........................................................7 The sound of the Pied Piper ....................................................7 How your fears and doubts can be your greatest strength ..8 What does playing bigger mean to you? ..............................11 Are you sure? ...........................................................................13 Feel it. Think it. Do it .............................................................14 2. What's going wrong? ................................................................21 The burnout epidemic ............................................................21 My burnout story ....................................................................23 The three big problems ..........................................................27 The doing and being of business ..........................................33 3. True Profit Business ................................................................37 What is a True Profit Business? ............................................37 Defining profit.........................................................................40 A new (and better!) way of doing business .........................42 The True Profit Business Growth Pillars .............................45 Purpose ...............................................................................45 Planning .............................................................................53 Power ..................................................................................59 Process ................................................................................64
People..................................................................................75 Your Growth Pillars moving forward ..................................81 4. True Profit Growth Flow .........................................................83 From feast and famine to feast and fallow ..........................83 The True Profit Growth Flow ................................................86 Knowing how to use your energy in your business ...........95 Leaning In and Leaning Back ...............................................99 Creating space for Grounding ............................................114 5. Your True Profit Compass .....................................................119 Riding the wave.....................................................................119 Your True Profit Compass ...................................................121 Money ....................................................................................123 Creativity ...............................................................................127 Impact ....................................................................................134 What do you do with your True Profit Compass? ............14 0 6. True Profit Business Models ..................................................143 Choosing the right vehicle for you and your journey ......143 Step 1: The business growth journey ..................................152 Step 2: Revisit your Big Vision and True Profit Compass ................................................................................155 Step 3: Choose your vehicle spec ........................................156 Step 4: Choose your True Profit Business Model .............188 Where to go from here ..............................................................211 The power of accountability ................................................214 New beginnings ....................................................................215 Next steps ...................................................................................217 Acknowledgements ...................................................................219 Resources ...................................................................................221 About the author .......................................................................223
