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Full Description
Presidential Image has become an integral part of the campaign, presidency and legacy of Modern American presidents. Across the 20th century to the age of Trump, presidential image has dominated media coverage and public consciousness, winning elections, gaining support for their leadership in office and shaping their reputation in history.
Is the creation of the presidential image part of a carefully conceived public relations strategy or result of the president's critics and opponents? Can the way the media interpret a presidents' actions and words alter their image? And how much influence do cultural outputs contribute to the construction of a presidential image?
Using ten presidential case studies. this edited collection features contributions from scholars and political journalists from the UK and America, to analyse aspects of Presidential Image that shaped their perceived effectiveness as America's leader, and to explore this complex, controversial, and continuous element of modern presidential politics.
Contents
Introduction - Iwan Morgan and Mark White
Chapter 1. Performing the Presidency: The Image of Theodore Roosevelt on Stage - Michael Patrick Cullinane
Chapter 2. Woodrow Wilson: Professor and Idealist - John Thompson
Chapter 3. The Roosevelt Image on Trial: FDR, the Radio, and the Supreme Court Battle of 1937
Chapter 4. Truman: the Everyman - Sean J. Savage
Chapter 5. The Art of John F. Kennedy - Mark White
Chapter 6. 'We Shall Overcome': Lyndon B. Johnson as the Civil Rights President - Dean J. Kotlowski
Chapter 7. Nixon in China: Presidential Image in Modern Opera - Mara Oliva
Chapter 8. Jimmy Carter: The Unraveling of an Image - Bob Green
Chapter 9. In Black and white: Ronald Reagan's Image on Race
Chapter 10. Bill Clinton's Primary Colours: Making the Image of the 42nd President
Chapter 11. Hip Hop and Hope: Managing the Outlier Status of Barack Obama - Clodagh Harrington
Chapter 12. "All Publicity is Good Publicity": Donald Trump, Twitter, and the Selling of an Outsider in the 2016 Presidential Election
