Full Description
In recent years, the relationship between sport and alcohol has become an increasingly popular topic for study, with many current research projects and publications aligning with a public health or medical focus. This volume prioritizes social inquiry and an emphasis on the sociological study of sport and alcohol to help (re)shape the terms of ongoing debates on this topic. Both emerging and expert scholars capture the contested terrain of the sport-alcohol nexus, exploring a range of issues and controversies with a specific focus on promotional culture, policy legislation/regulation, and identity politics. Chapters discuss the intricate social connections of what has become an entrenched, naturalized and global culture of alcohol promotion and consumption within sport. This volume is intentionally global in focus (with geographical regions represented by both chapter topics as well as contributors) and each chapter adds a truly valuable 'spirit' to making sense of the complex relationship between sport and alcohol.
Contents
Chapter 1. Real Men, Himbos, And Bros:Continuity And Change In The Portrayal Of Masculinities In Sport-Dirtied Beer Advertising;Christopher J. Finlay and Lawrence A. Wenner
Chapter 2. Contemporary Trends In Sport, Beer Advertising And Masculinity: New Zealand's Speight's 'Southern Man' 2.0;Steven J. Jackson and Sarah Gee;
Chapter 3. Examining The Impact Of A New Beer Sponsor On Attitudes And Behavioural Intentions Toward American College Football Teams; Terry Eddy, Sarah Gee and Lamar Reams;
Chapter 4. Tactical Drinking In A Female University Kendo Club; Kate Sylvester and Brent McDonald;
Chapter 5. Sport, Alcohol And Older Athletes; Catherine Palmer;
Chapter 6. Brazil's Legislation Of Alcohol Consumption By Sports Fans And The 2014 Fifa World Cup; Bárbara Schausteck de Almeida and Wanderley Marchi Júnior;
Chapter 7. Alcohol And Sport In France: An Unsettled Field; Guillaume Bodet, Guillaume Routier and Stéphan Fuchs;
Chapter 8. The Swedish Alcohol-Sport Paradox: Sport's Drinking Problem And The Politics Of Forwarding; Cecilia Stenling and Josef Fahlén;
Chapter 9. Researching Drinking Cultures In Sport: Making Difficult Ethical Decisions; Carwyn Jones, David Brown and Marc Harris;
Chapter 10.'Fun Sponge!' And Other Conjectures: Conducting Field Research In Sport And Alcohol; Sarah Gee
