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Full Description
The marketing of tourist destinations requires
continuous strategic planning and decision making. The Branding of Tourist Destinations: Theoretical and Empirical Insights provides researchers and practitioners with an in-depth understanding
of different tourism products, marketing strategies and destination branding tactics,
as well as useful insights into sustainable and responsible tourism practices.The authors present contemporary conceptual discussions and empirical
studies on several aspects of destination branding that help contextualise the attractiveness of a range of tourist destinations. In particular, they explore how tourism marketers, including destination management organisations
(DMOs), formulate strategies and tactics to attract prospective visitors. This book also sheds light on the latest industry developments in travel,
tourism, hospitality and events in
different contexts around the world, including destinations in Sweden, Portugal, Spain, Italy and Ecuador.
Contents
PrefaceChapter 1. The Marketing Environment of Tourist
Destinations; Mark Anthony Camilleri
Chapter 2. Branding Places and Tourist Destinations: A Conceptualization and Review; Chung-Shing
Chan and Lawal Marafa
Chapter 3. A Stakeholder Approach for Destination Management
Organizations; Jeremy
Fairley
Chapter 4. Destination Branding through multisensory experiences: Case Studies from Sweden; Clarinda Rodrigues
Chapter 5. The
Development of the Agritourism Sector in Campania, Italy; Veronica Di
Caprio, Valentina Della Corte and Peter Wiltshier
Chapter 6. Using the Destination's
Heritage, Language, Lifestyle and "Made in Italy" as a
Tourism Development Model; Kamel Ben Youssef, Giuseppe Giaccardi and Martha Friel
Chapter 7. The Consumer-Based Brand Equity from Music
Events: Two Case Studies from Portugal; Gisela Alves, Arnaldo Coelho and
Vítor Roque
Chapter 8. Branding
Porto: A Case Study of the "Essence of Wine"; Ana Pinto Borges, Elvira Vieira and Paula Rodrigues
Chapter 9. Oleo
Tourism Development in Jaén, Spain; Carla Marano-Marcolini, Anna
D'Auria and Marco Tregua
Chapter 10. Exploring the Hotel
Managers' Attitudes toward Environmental Responsibility. An Empirical Study
from Ecuador; María Dolores Sánchez-Fernández, Valentín-Alejandro Martínez-Fernández, Beder Gonzalo Aguilar Campoverde and Jackson
Guillermo Valverde Jaramillo
Chapter 11. The Moderating Effect of
Perceived Value on the Destination's Image and the its Brand Extension in
Alanya, Turkey; Bekir Bora Dedeoglu
Chapter 12. Measuring the customers'
attitudes toward the Hospitality Brands in India: A Social Identity Perspective; Raouf Ahmad Rather
