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Full Description
This series epitomizes the 2017 Consumer
Culture Theory (CCT) conference themes of hyper-reality and cultural
hybridization. The partnership of the co-editors, with diverse backgrounds
including Caribbean, Mexican and Indian roots, itself depicts cultural
hybridity, culminating in a series of fascinating articles written by authors
from around the globe. The eleven research papers provide a global perspective on
a range of consumer discourses both in the physical marketplace (research on
mobility practices within the transportation market in Vietnam; or an
examination of stigma in beef consumption practices in India), or in the
virtual marketplace (a study of the discourses surrounding the mythic nature of
Bitcoin creator, Satoshi Nakamoto; or parental management understood through
the media marketplace experiences of black women in Britain). The conference's
Best Competitive Award paper is featured; a compelling look at hyper-reality
within the world of the Broadway musical, Wicked,
examining how new media platforms are used to appeal to new and existing
consumers. This series also includes two insightful papers on wine producers
and their cultural intermediaries, and on wine tourism, where the authors
traverse the globe to better understand market development and consumer
engagement respectively. Whether it be an examination of consumer tribes,
breast cancer and gender identity, or product gender and design, these authors collectively
provide us with unique and riveting perspectives on consumer and marketplace experiences.
The series fittingly culminates with a critical look at the emergence of the
CCT tradition; an emergence that is both timely and important as this series
demonstrates.
Contents
Introduction Part I: {Hyper} Reality and Cultural Hybridization
Amazing Information: Hyperreality and "The World of Wicked"; Kent Drummond, Susan Aronstein, Terri Rittenburg
"Satoshi is dead. Long live Satoshi": The Curious Case of Bitcoin's Creator; Mariam Humayun, Russell Belk
Managing Media as Parental Race-Work: (Re)mediating Children's Black Identities; Francesca Sobande
Part II: Navigating the Marketplace
Emerging Market Dynamics Within and Beyond Consumer Tribes; Silvia Biraghi, Rossella Gambetti, Stefano Pace
Taste as market practice: The example of 'natural' wine; Jennifer Smith Maguire
Spatializing Purity and Pollution: Stigma and Consumption of Beef in India; Bhupesh Manoharan, Rohit Varman
Embodiment, Illness, and Gender: The Intersected and Disrupted Identities of Young Women with Breast Cancer; Kathrynn Pounders and Marlys Mason
[Softly Assembled] Gender Performance Through Products: Four Practices Responding to Masculine and Feminine Codes in Product Design; Carly Drake, Scott Radford
Anticipating the Automobile: Transportation Transformations in Vietnam; Ivan V. Small
Performance Theory and Consumer Engagement: Wine-Tourism Experiences in South Africa and India; Annamma Joy, Russell Belk, Steve Charters, Jeff Wang, and Camilo Peña
Part III: The Consumer Culture Theory Paradigm
From Marginalization to Boundary Solidification: CCT and its Implication for Aspiring Scholars; Shahzeb Jafri
