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Full Description
American Motors was the little company that made a big impact. Maker of the Rambler family car, the Kenosha-based AMC offered an antidote to the excess of Detroit's Big 3. But when America decided it wanted sporty, rather than econocars, AMC got groovy with the Javelin, AMX, Scrambler and Rebel Machine.
American Motors was a proven performer in showrooms and on the track, with success in drag and road course racing. However, through it all came solid Rambler value, and a different approach from Detroit. An accent on consumer protection, along with brand label special editions. And when it came to blue sky thinking, AMC surpassed all with the Gremlin and Pacer small cars.
Off road, Kenosha truly made Jeep 'The One & Only,' popularizing the brand and making it the sales success it is today. Beyond that, AMC created America's first crossover, the Eagle. It all proved that America's smallest ... was its biggest surprise!
Contents
Chapter 1 The Road To Rambler
Chapter 2 Think small for big success - Metropolitan & American 1954-63
Chapter 3 The Classic Rambler 1961-66
Chapter 4 American Part II 1964-69
Chapter 5 Kenosha's Rebel with a cause 1967-70
Chapter 6 Rambler's Statesman - The Ambassador 1958-66
Chapter 7 Javelin & AMX - Kenosha's Sportscars
Chapter 8 Float like a butterfly...sting like a Hornet!
Chapter 9 AMC Gremlin - Subcompact of Distinction
Chapter 10 Ambassador 1967-74 - Still A Big Deal
Chapter 11 Matador 1971-78 - The Unknown Midsize
Chapter 12 AMC Pacer - The car you always needed
Chapter 13 - The Hornet reaches a Concord
Chapter 14 - A Spiritual Gremlin 1979-83
Chapter 15 Eagle - The AMC with Jeep Spirit
Chapter 16 The One & Only Jeep
Chapter 17 A French Alliance
Chapter 18 A Mopar Merger
Chapter 19 Appendices
