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Full Description
Ethnography is at the heart of what researchers in management and organization studies do. This crucial book offers a robust and original overview of ''doing'' organizational ethnography, guiding readers through the essential qualitative methods for the study of organizations.
Preparing students to enter the field with a confident outlook and a toolkit of skills, chapters present a series of action-learning projects to arm readers with practical exercises that will hone the abilities of the organizational ethnographer. Expert contributors offer crucial outlines into a variety of essential skills, including shadowing, autoethnography, interviews, media analysis and storytelling. The book concludes with a chapter by a doctoral student, providing unique insights into the development of the ethnographic understanding of organizational realities.
Featuring useful exercises and an accessible style, this book is critical reading for PhD and Masters students in business administration and organizational theory, as well as social science students undertaking qualitative methodology programmes. It will also be useful for students on MBA courses in need of a humanistic approach to organizations.
Contents
Contents
List of contributors vii
1 Doing ethnography: introduction 1
Nancy Harding and Monika Kostera
2 Notes and poetry from the field: a fieldwork diary 18
Monika Kostera and Joanna Średnicka
3 Observation: on the importance of being there 31
Monika Kostera
4 How to shadow organizing 45
Barbara Czarniawska
5 Autoethnography 59
Mark Learmonth and Mike Humphreys
6 To look at the world from the Other's point of view: interview 74
Monika Kostera and Anna Modzelewska
7 Inter-ethnography: from individual beings to collective becoming 91
David Calås, Katarina Ellborg, Daniel Ericsson, Elin
Esperi Hallgren and Alina Husung
8 Media analysis: on the importance of everyday images 110
Alexia Panayiotou
9 Reading and interpreting social media: exploring positive
emotional expressions in organizing 129
Noomi Weinryb, Nils Gustafsson and Cecilia Gullberg
10 Autoethnography through the folk tale lens 151
Anna Zueva
11 Ethnography meets storytelling: a marriage made in heaven 166
Hamid Foroughi
12 In search of openness to the ethnographic analysis of
work: early organisational anthropology and contemporary
organisational theorising 178
Paweł Krzyworzeka and Hugo Gaggiotti
13 Learning to see the wood through the trees as a PhD ethnographer 200
Sarah Bloomfield
Index 217
