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Full Description
Research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives and interpretations of how tourists, as customers, create value alone and with others. Now updated throughout, Creating Experience Value in Tourism, 2nd Edition provides a clarification of these approaches as well as a practical translation as to how they can work within industry. Including a framework to distinguish among key resources or antecedents of customer value, this new edition: - Introduces the concept of co-creation of value in the tourist experience, looking at the definitions, structures and models available; - Provides a new chapter addressing value creation and resource configuration; - Considers consumer behaviour and factors affecting value creation from both physiological and psychological perspectives; - Introduces a new full colour internal design to aid understanding. Concluding with a summary of the areas for future research, this is a key resource for researchers, particularly those interested in experience value and co-creation, as well as a useful read for students of tourism and related industries.
Contents
1: Co-creation of Tourist Experience: Scope, Definition and Structure 2: Dynamic Drivers of Tourist Experiences 3: Tourist Experience Value: Tourist Experience and Life Satisfaction 4: Conceptualization of Value Co-creation in the Tourism Context 5: Why, Oh Why, Oh Why, Do People Travel Abroad? 6: Self-congruity Theory in Travel and Tourism: Another Update 7: Moving People: a Conceptual Framework for Understanding How Visitor Experiences can be Enhanced by Mindful Attention to Interest 8: Co-creation of Experience Value: a Tourist Behaviour Approach 9: Authenticity as a Value Co-creator of Tourism Experiences 10: Experience Co-creation Depends on Rapport-building: Training Implications for the Service Frontline 11: Approaches for the Evaluation of Visitor Experiences at Tourist Attractions 12: Storytelling in a Co-creation Perspective 13: Tourist Information Search: A DIY Approach to Creating Experience Value 14: Co-creation of Value and Social Media: How? 15: Prices and Value in Co-produced Hospitality and Tourism Experiences 16: Value Creation: a Tourism Mobilities Perspective 17: Guide Performance: Co-created Experiences for Tourist Immersion 18: Value Creation and Co-creation in Tourist Experiences: an East Asian Cultural Knowledge Framework Approach 19: Perspectives on Value Creation - Resource Configuration 20: Value Co-creation: Challenges and Future Research Directions
