Full Description
The chapters in this volume are selected from the best papers presented at the 11th Annual Consumer Culture Theory Conference held in Lille, France in July 2016. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of topics that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies and the substantive topics represent crucial issues for our times.
Contents
Consumer Culture Theory: Vive La Révolution
Presidential address
PART I: THE FRENCH REVOLUTION: LIBERTÉ, FRATERNITÉ, EGALITÉ
Shifting The Focus From Consumers To Cultural Intermediaries: An Example From The Emerging Chinese Fine Wine Market - Jennifer Smith Maguire and Dunfu Zhang
Stepping Into Strangers' Homes: Exploring The Consumption Phenomenon Of Home Exchange - Andrea Tonner, Kathy Hamilton and Paul Hewer
Gamer Girls: Navigating A Subculture Of Gender Inequality - Robert L. Harrison, Jenna Drenten and Nicholas Pendarvis
Object Agency Of A Living/Non-Living Animal Entity: The Case Of Horse/Horsemeat - Henna Syrjälä, Minna-Maarit Jaskari and Hanna Leipämaa-Leskinen
Cultural Challenges Of Social-Economic Innovation: The Case Of "Housing For Help" - Domen Bajde and Lydia Ottlewski
PART II: REVOLUTIONIZING THE MARKET: CONSUMER ACTIVISM AND SUSTAINABILITY
Creating A Hyper-Place: How Refugee Helpers Create A Place For Their Values - Johanna F. Gollnhofer
The Role Of Subcultural Activism In The Reshaping Of Mainstream Markets: From Positive To Negative Associations - Benjamin Rosenthal and Flavia Cardoso
Public Brand Auditing: A Pathway To Brand Accountability - Sabrina Gabl, Verena E. Wieser and Andrea Hemetsberger
Beyond The Market: The Societal Influence Of Fandoms - Gregorio Fuschillo
Dying To Consume: Marketing And The Existentialization Of Sustainability - Thomas Derek Robinson and Jessica Andrea Chelekis
PART III: THE DIGITAL REVOLUTION
Materials Matter: An Exploration Of The Curatorial Practices Of Consumers As Collectors - Daiane Scaraboto, Marcia Christina Ferreira and Emily Chung
Capturing And Analyzing Social Media Composite Content: The Instagram Selfie - Toni Eagar and Stephen Dann
