イノベーションと信頼 Innovating for Trust

イノベーションと信頼<br>Innovating for Trust

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イノベーションと信頼
Innovating for Trust

Lüders, Marika (EDT)/ Andreassen, Tor W. (EDT)/ Clatworthy, Simon (EDT)

ウェブストア価格 ¥40,350（本体¥36,682）
Edward Elgar Publishing Ltd（2017/07発売）
外貨定価 UK£ 139.00
ポイント 366pt

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製本 Hardcover:ハードカバー版／ページ数 448 p.
言語 ENG
商品コード 9781785369476
DDC分類 658.406

Full Description

Innovation is a high-risk endeavor and success is dependent upon a firm's understanding of customer needs. A company's initial resistance to adopting innovation is mitigated with a solid foundation of customer trust in the firm. This book uniquely combines the work of scholars and practitioners to examine how trust and customer-centricity impacts every phase of the innovation journey. Adopting a multidisciplinary approach, the contributions in this collection consider different aspects of innovating for trust. Beginning with the notion of trust itself, authors examine the importance of trust in futures thinking, business model innovation, service design, co-creation, the innovative organization and self-service technologies. The book also contains a valuable collection of case studies based upon innovation with major service providers, which supports the final emphasis on the importance of trust in commercializing innovations.

Practical and engaging, Innovating for Trust will appeal to enlightened business managers aiming to build and maintain customer trust, as well as students and researchers of innovation, trust and strategy.

Contributors include: T.W. Andreassen, K. Bentsen, J. Blomkvist, D. Chasanidou, S. Clatworthy, M. Filho, A. Fjuk, A. Følstad, J. Gloppen, D. Grönquist, R. Halvorsrud, W. Haukedal, T. Hillestad, M.T. Hossain, S. Jørgensen, A. Karahasanovic, T. Kobbeltvedt, P. Kristensson, S. Kurtmollaiev, K. Kvale, L. Lervik-Olsen, M. Lüders, H. Nysveen, P.E. Pedersen, T. Saebi, S.E.R. Skard, B.A. Solem, C. Tepfers, H. Thorbjørnsen, L.J. Tynes Pedersen, B. Yttri

Contents:

1. Innovating for trust
Marika Lüders, Tor W. Andreassen, Simon Clatworthy and Tore Hillestad

Part I Trust and service innovation
2. Trust and service innovation
Siv E. Rosendahl Skard

3. Trust, risk and self-service technologies: Suggestions for future research
Herbjørn Nysveen and Siv E. Rosendahl Skard

4. Digital risk and customers' acceptance of self-service innovations: The role of online benefits and corporate trustworthiness
Siv E. Rosendahl Skard and Herbjørn Nysveen

Part II Futures thinking
5. Trust in the future; futures thinking as a capability for service innovation
Daniel Nordstad Grönquist

6. Transforming towards innovative culture by using customer-centric scenarios and service concepts
Birgitte Yttri, Annita Fjuk, Daniel Grönquist and Tore Hillestad

7. Creating actionable future narratives
Camilla A.C. Tepfers

Part III Building trust through business model innovation
8. Designing experience-centric business models: What do they look like and how do they influence trust?
Tina Saebi, Herbjørn Nysveen, Mohammad Touhid Hossain and Annita Fjuk

9. Business model innovation in the retail industry: a service system perspective
Per Egil Pedersen, Birgit Apenes Solem, Kristin Bentsen

10. Designing Sustainable Business Models
Sveinung Jørgensen and Lars Jacob Tynes Pedersen

Part IV Service design
11. Service design thinking
Simon Clatworthy

12. Strengthening customer relationships through customer journey analysis
Ragnhild Halvorsrud and Knut Kvale

13. Building brand trust through customers' experience
Mauricy Motta-Filho

14. Prototyping for trust
Johan Blomkvist

15. The role of service design leadership in creating added customer value
Judith Gloppen, Annita Fjuk and Simon Clatworthy

Part V Co-creating services
16. From participatory design to co-creation
Asbjørn Følstad

17. Crowdsourcing for innovation: companies as trustees
Marika Lüders

18. Co-creation for innovation: why do customers get involved?
Dimitra Chasanidou and Amela Karahasanović

Part VI The innovative organization
19. Developing innovative organizational culture
Tore Hillestad

20. Transformational leadership in customer centric organizations and the need for strategic foresight
William Brochs-Haukedal

21. Leadership, trust and UX design: A regulatory focus perspective
Therese Kobbeltvedt

Part VII Commercializing innovations
22. Overcoming resistance to adopt innovations: softening innovation resistance through trusting beliefs
Herbjørn Nysveen and Per Kristensson

23. Why customers do and do not switch
Per Kristensson, Herbjørn Nysveen and Helge Thorbjørnsen

24. Launching innovations
Helge Thorbjørnsen

25. Innovation economics
Tor W. Andreassen, Line Lervik-Olsen and Seidali Kurtmollaiev

26. Concluding remarks
Tor W. Andreassen, Simon Clatworthy, Tore Hillestad and Marika Lüders

Index