Full Description
Art and Design in 1960s New York explores the mutual influence between fine art and graphic design in New York City during the long decade of the 1960s. Beginning with advertising's "creative revolution" and its relationship to pop artists, the book traces design and art's developing interest in responses to civic problems such as the proliferation of billboards, navigation through the city's streets and subways, and issues of deteriorating infrastructure. The strategies exploited by these artists and designers resulted in similar approaches to visual imagery and shared techniques for thinking about and responding to the city in which they lived.
Contents
List of Figures; Acknowledgments; Introduction: The Entire Visual World; 1. Designs on 1960s New York: The Image of Pop and North by Northwest; 2. Breaking the Rules with the Beetle: Volkswagen's Revolutionary Advertising and the Visual Wit of Andy Warhol's Pop Art; 3. Navigating by the Vernacular Glance: Billboards, Signs, and the Urban Combine; 4. Way-Words: Wayfinding by Following Pieces; 5. What's the Matter with the Megalopolis?; Notes; Bibliography; Index.
