メディア経済学ハンドブック<br>Handbook on the Economics of the Media

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メディア経済学ハンドブック
Handbook on the Economics of the Media

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  • 製本 Paperback:紙装版/ペーパーバック版／ページ数 416 p.
  • 言語 ENG
  • 商品コード 9781784715175
  • DDC分類 338.4730223

Full Description

Media industries and services present a complex set of challenges to economic analysis: challenges made more difficult by the technological changes that have been transforming the media sector. Research on the economics of media has made major advances in recent years and has contributed greatly to an increasingly sophisticated understanding of how media are shaped by economic forces, including those unleashed by new technologies. This Handbook examines the variety of contexts and infrastructures in which content is produced and distributed and how these influence the types of media products and services available, their pricing, their consumption and the public policies related to them.The original contributions provide a state-of-the-art guide to the most recent thinking and research findings on the broad range of media-related topics addressed by economics research. Written by leading scholars, this book should be informative and of practical value for advanced students, policy makers, industry professionals, economists, media economists, and other academics.

Contributors: N. Adilov, P.J. Alexander, P. Barwise, B.J. Bates, T. Björkroth, E. Castronova, B. Cunningham, A. Dukes, J.J. Gabszewicz, N. Geidner, L. George, M. Grönlund, S.W. Ji, C. Karlsson, H.J. Kind, I. Knowles, S.Y.Lee, J.D. Levy, A. Manduchi, J. Møen, R.G. Picard, J. Resende, T. Ross, P. Rouchy, N. Sonnac, R. Towse, D. Waterman, S. Wildman, Y.-X. Zhu

Contents

Contents:

Introduction
Robert G. Picard and Steven S. Wildman

PART I INFLUENTIAL FACTORS AND PRACTICES
1. Media as Multi-sided Platforms
Jean J. Gabszewicz, Joana Resende and Nathalie Sonnac

2. Vertical Ownership, Technology and Programming Content
Sung Wook Ji and David Waterman

3. Economics of Trade in Media Products
Steve S. Wildman and Sang Yup Lee

4. Media Clusters and Metropolitan Knowledge Economy,
Charlie Karlsson and Philippe Rouchy

5. Economics of Advertising: The Role of Commercial Media
Anthony Dukes

6. The Pricing of Advertising
Agostino Manduchi

Part II PLATFORM APPLICATIONS
7. Economics of Print Media
Robert G. Picard

8. The Economics of Television: Excludability, Rivalry, and Imperfect Competition
Patrick Barwise and Robert G. Picard

9. The Economics of Broadband
Benjamin J. Bates, Nick Geidner and Yi-Xi Zhu

10. Economics of Peer-to-peer File Exchange
Nodir Adilov, Peter Alexander and Brendan Cunningham

11. Video Games, Virtual Worlds and Economics
Isaac Knowles, Edward Castronova and Travis Ross

12. Digital Technology, Disruption and the Market for News
Lisa George

Part III ECONOMICS AND POLICY
13. Economic Analysis in Media Policy Making
Jonathan D. Levy

14. Media Economics in Competition Law
Tom Björkroth and Mikko Grönlund

15. Economics and Economic Impact of Copyright
Ruth Towse

16. Effects of Taxes and Subsidies on Media Services
Hans Jarle Kind and Jarle Møen

Index