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Full Description
This book offers an overview and a theoretical conceptualization of the policies, practices and positioning strategies involved in branding Chinese mega-cities.
This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as presenting the mechanisms of governance and urban growth strategies. Therein, the main discussion centres on the contemporary practice of city branding and development in China in relation to the rest of the world. This includes the way stakeholders and actors are engaged in city branding; the 'societal forces' that impact the city branding process; the way cities compete internationally; and how mega-cities build brands to strategically position themselves globally.
Scholars and advanced students in areas of business, marketing, geography, political science and urban studies will find this book invaluable. The book will also be of interest to qualified practitioners with responsibilities in city branding and promotion, regional innovation and growth strategies, city planning and city architecture, and those involved in destination marketing and promotion activities.
Contributors: P.O. Berg, E. Björner, J. Delman, H. Fan, X. Fan, J. Jansson, M. Kornberger, P.T. Levin, B. Li, J. Li, M. Li, O. Löfgren, Q. Lu, C.-S. Ooi, S. Pandis Iveroth, C. Pasquinelli, D. Power, R. Qi, Y. Ren, X. Sui, Xin, M. Svensson, W.-S. Tang, Y. Wang-Vedrine, C. Wen, B. Wu, F. Xu, L. Ye, G. Zhang
Contents
Contents:
Preface
Introduction: Setting the Scene
Emma Björner and Per Olof Berg
PART I: CHINESE MEGA-CITIES IN THE MAKING: POLICIES AND GOVERNANCE
1. Developing and Branding a Polycentric Mega-city: The Case of Shanghai
Yuan Ren and Per Olof Berg
2. Governing by the State: A Study of the Literature on Governing Chinese Mega-cities
Wing-Shing Tang
3. Urban Brand Systems: An Example from the Bohai Sea Economic Zone
Feng Xu, Qiulin Lu, Rui Qi and Jing Li
4. Branding Sustainable Cities in China: Global Standards and Local Specificities
Yu Wang-Vedrine
5. Promoting Mega-city Development through Metropolitan Governance: The Case of the Pearl River Delta Region
Lin Ye and Guangming Zhang
PART II: CITY BRANDING AND POSITIONING: PRACTICES, PRINCIPLES AND PROFESSIONS
6. Imagineering Chinese Mega-cities in the Age of Globalization
Emma Björner
7. City Branding in China: Practices and Professional Challenges
Chunying Wen and Xin Sui
8. Strategic Communication of Mega-city Brands: Challenges and Solutions
Hong Fan
9. Branding City Destinations: Experiences of Two Metropolises in China: Hangzhou and Xi'an
Mimi Li, Bihu Wu and Bailu Li
10. (Failed) Mega-events and City Transformation: The Green Vision for the 2004 Olympic Village in Stockholm
Paul T. Levin and Sofie Pandis Iveroth
11. Heritage's Place: Heritage and Narratives in Chinese City Promotional Films
Marina Svensson
12. Open Sourcing the City Brand
Martin Kornberger
PART III: POSITIONING CITIES: PERFORMANCE, DISTINCTIVENESS AND IMAGINARIES
13. Catwalking the City
Orvar Löfgren
14. Innovation Branding for FDI Promotion: Building the Distinctive Brand
Cecilia Pasquinelli
15. Place-based Brands: Product Origin, Brand Channels and Global Circuits
Dominic Power, Johan Jansson and Xiucheng Fan
16. The Making of the Copy-cat City: Accreditation Tactics in Place Branding
Can-Seng Ooi
17. Climate Change Politics and Hangzhou's 'Green City Making'
Jørgen Delman
Conclusion: Branding a Different Species of Cities?
Per Olof Berg and Emma Björner
Index
