Full Description
The Strategic Positioning of Academic Libraries explores the influence exerted by trends in higher education and the wider world on the position of academic libraries, alongside an analysis of their strengths, weaknesses, opportunities and threats. It provides an essential foundation for effective library strategy formulation and positioning in a highly dynamic and competitive environment.
Examining a complex mix of global volatility, campus uncertainty, societal change and technological shifts, all generating new pressures and opportunities, this book is a practical guide to understanding the situation of academic libraries and advancing their positioning in parent institutions. Chapters cover:
The historical evolution of academic library positioning;
The global political, economic, social and technological context;
The changing higher education environment;
An in-depth SWOT analysis of academic libraries;
Positioning strategies for successful academic libraries;
An academic library positioning toolkit.
Drawing on the author's 30 years of library leadership experience, this book is a valuable resource for academic library directors and leadership teams in developing strategy and for staff across the library seeking to make sense of changes shaping their working lives. Students of library and information science will benefit from the book's overview of where academic libraries fit in, how they are seen and the forces driving their advancement or decline.
Contents
Introduction
Part I - Positioning Context
Chapter 1 - The Historical Evolution of Academic Library Position and Positioning
Chapter 2 - Positioning Strategy
Chapter 3 - The Global Context: Politics, Economics, Society and Technology
Chapter 4 - The Changing Higher Education Environment
Part II - SWOT Analysis
Chapter 5 - Strengths of Academic Libraries
Chapter 6 - Weaknesses of Academic Libraries
Chapter 7 - Opportunities for Academic Libraries
Chapter 8 - Threats to Academic Libraries
Part III - Position and Positioning Strategies
Chapter 9 - The Position of Academic Libraries Today: Making Sense of Complexity
Chapter 10 - Positioning Strategies for Successful Academic Libraries
Chapter 11 - Academic Library Positioning Toolkit
Conclusion
References
Index
