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Full Description
This collection continues the successful Design for Business series, gathering work by scholars, researchers, and professionals that aim to raise awareness of design as a strategic business resource by consolidating it with other divergent, yet highly influential fields. Volume 3 covers such topics as the branding of a nation, care for the aging, public transportation, airports, workplace interiors, manufacturing, economic competitiveness, and public funding for new product development. First presented at the Design for Business research conference in Melbourne, Australia, the contributions assembled here will together keep pushing the interaction of design and business forward in productive, innovative ways.
Contents
Preface, Kristin McCourtie
Foreword, George Cairns
The role of Design in Business, Gjoko Muratovski
Models of design: Envisioning a future design education, Ken Friedman
Are you on board? The role of design-led innovation in strengthening key partnerships within an Australian airport, Rebecca Price, Cara Wrigley and Alexander Dreiling
Publicly funded design support for small and medium manufacturers: How it might be best managed, James Woudhuysen and Peter Ford
Understanding, utilizing and valuing design tools in business, Rohan Doherty, Cara Wrigley and Judy Matthews
New Zealand's nation brand and its impact on exporting businesses, Eden Potter and Raul Sarrot
Design for competitive advantage in capital goods, Robbie Napper
Insights from Scotland's first design-led innovation program for SMEs to enhance economic competitiveness and design leadership, Catherine Docherty and Jill MacBryde
Applying design-led innovation in a not-for-profit aged care provider to create shared value, Erez Nusem, Aimee Defries and Cara Wrigley
Is the interior design of your workplace honing or blunting your competitive edge?, Kellee Frith
Gamification in design - A conversation with Søren Ingomar Petersen, Gjoko Muratovski
