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Full Description
Nikon users are some of the most ardent brand evangelists of all; loyal to their camera system, they are devoted to the quality, inventiveness and ease of use that the brand has come to stand for since the release of its first camera in 1948. Most Nikon shooters will not have just one camera from the range, but several; not to mention the associated lenses, flashes and lighting equipment that are specifically designed to work together and ensure amazing results. In "The" "Cult of Nikon," the first book to explore the full scope of the subject, expert author Simon Stafford explores both the history of the company (originally Japan's leading lens manufacturer), and the technology underpinning its world-beating equipment. At once a fascinating narrative and invaluable practical guide, it will find a keen readership in the Nikon community, eager to learn more ahead of the company's centenary in 2017.
