Full Description
When user-generated content (UGC) emerged as a central facet of the BBC's digital presence, it seemed to engage directly with the public service remit in a modern and multiplatform way. Content Cultures examines this key moment of digital affluence and creativity as the BBC embraced user-generated content across the news, civic and creative spheres.
Based on original research, the book explores the resources generated using UGC, from Blast to Adventure Rock, from the BBC Hub to Newsround and The Archers message boards. Whether UGC referred to citizen journalism, oral and digital
storytelling, the civic, political or creative engagement of young people, disseminating stories from local communities, or reflecting on historical moments, it appeared to promote and transform longstanding BBC agendas into and within a digital era.
This book also presents the lessons we need to carry forward as the digital and new media landscape evolves, and as the
BBC continues to shape this terrain.
Contents
Introduction - Simon Popple & Helen Thornham
Young People and the BBC
News, Children and Citizenship: User-Generated Content and the BBC's Newsround Website - Máire Messenger Davies, Cynthia Carter, Stuart Allan, and Kaitlynn Mendes
Fantasies of creative connectivity in BBC Blast - Helen Thornham & Angela McFarlane
Interview with John Millner
Fans, fan culture and the BBC
Mobilising Specialist Music Fans Online - Tim Wall
Making 'quality', class and gender: Audiences and producers of The Archers negotiate meaning online - Lyn Thomas
Authorship, Citizenship and the BBC
'A Public Voice': Access, Digital Story and Interactive Narrative - Mike Wilson & Hamish Fyfe
The New Golden Age?: Using UGC to develop the Public Digital Space - Simon Popple
Interview with Claire Wardle
Locating the BBC
Enabling and constraining creativity and collaboration: Some reflections after Adventure Rock - David Gauntlett
Virtual Citizenship and Public Service Media -Petros Iosofidis
Index
