食とツーリズム：実践マーケティング・ガイド Food Tourism : A Practical Marketing Guide

Stanley, John/ Stanley, Linda

CABI Publishing（2014/12発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 260 p.
• 言語 ENG
• 商品コード 9781780645025
• DDC分類 338.47641

Full Description

The fastest growth in tourism is the culinary sector. Covering farmers markets, taste tours, agri-entertainment, glamping, restaurants, farm shops and more, food tourism has become both an important part of holidaying and a purpose in itself. With growth occurring in most developed countries and tourists searching out culinary tourism throughout the world, this book provides an overall direction to the development of food tourism and a section on the future of this trend.

Contents

-: Foreword -: Preface Part I: Food Tourism And The Tourist 1: Introduction 2: The Changing Tourist Part II: Farm Produce And Agritourism 3: On-Farm Marketing and Activities 4: Off-Farm Marketing and Retailing 5: Agri-Entertainment or Agri-Tourism 6: Accommodation Part III: Food Tourism - The Wider Picture 7: Independent Garden Centres and Nurseries 8: The Food Offer Part IV: Marketing And The Future 9: Marketing 10: The Future of Food tourism Appendix 1: Culinary, Retail and Tourism Terms Appendix 2: 51 Ways to Promote Your Culinary Business to the Local Community