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基本説明
New in paperback. Hardcover was published in 2010. Reviews a wide range of qualitative and quantitative research methods applied to the field of cultural tourism.
Full Description
Reprinted in paperback. The consumption of culture is one of the most important aspects of tourism activity. Cultural tourism includes experiencing local culture, traditions and lifestyle, participation in arts-related activities, and visits to museums, monuments and heritage sites. This book reviews a wide range of qualitative and quantitative research methods applied to the field of cultural tourism, including surveys, mystery tourist visits, visitor tracking, grand tour narratives, collages, researcher-created video, photo-based interviews, ethnographic and actor-network approaches. It provides a practical guide on how to conduct research as well as a discussion and evaluation of the methods.
Contents
Part 1: The Evolution of Cultural Tourism Research 1: Developments and Perspectives in Cultural Tourism Research, Greg Richards and Wil Munsters 2: The Traditional Quantitative Approach. Surveying Cultural Tourists: Lessons from the ATLAS Cultural Tourism Research Project, Greg Richards 3: A Comparison of Quantitative and Qualitative Approaches: Complementarities and Tradeoffs, Marjan Melkert and Katleen Vos 4: Blurring Boundaries in Cultural Tourism Research, Esther Binkhorst, Teun den Dekker and Marjan Melkert Part 2: Mixed Qualitative - Quantitative Approaches 5: The Cultural Destination Experience Audit Applied to the Tourist-Historic City, Wil Munsters 6: Combining Methods for the Study of Visitor Behaviour at the Hungarian Open Air Museum, László Puczkó, Edit Bárd and Júlia Füzi 7: Employing the Grand Tour Approach to Aid Understanding of Garden Visiting, Dorothy Fox, Jonathan Edwards and Keith Wilkes 8: Multi-Method Research on Ethnic Cultural Tourism in Australia, Jock Collins, Simon Darcy and Kirrily Jordan 9: Tracking the Urban Visitor: Methods for Examining Tourists' Spatial Behaviour and Visual Representations, Deborah Edwards, Tracey Dickson, Tony Griffin and Bruce Hayllar Part 3: Qualitative Approaches 10: An Application of Grounded Theory to Cultural Tourism Research: Resident Attitudes to Tourism Activity in Santiponce, Mario Castellanos-Verdugo, Francisco J. Caro-González and M. Ángeles Oviedo-García 11: Tales from the Field: Video and its Potential for Creating Cultural Tourism Knowledge, Tijana Raki 12: Using Photo-Based Interviews to Reveal the Significance of Heritage Buildings to Cultural Tourism Experiences, Gregory Willson and Alison McIntosh 13: Measuring the Image of a Cultural Tourism Destination Through the Collage Technique, Ana M. González Fernández, María Carmen Rodríguez Santos and Miguel Cervantes Blanco Part 4: Interdisciplinary Approaches 14: Ethnographic Research on Cultural Tourism: An Anthropological View, Xerardo Pereiro 15: From Local to Global (and Back): Towards Glocal Ethnographies of Cultural Tourism, Noel B. Salazar 16: Assembling the Socio-material Destination: An Actor-Network Approach to Cultural Tourism Studies, Carina Ren 17: Methods in Cultural Tourism Research: The State of the Art, Wil Munsters and Greg Richards
