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基本説明
This volume looks at interaction between business firms and socio-political actors in emerging markets.
Full Description
This volume looks at interaction between business firms and socio-political actors in emerging markets - and how this relationship can be managed - and deals with the interconnection between the socio-political organizations in emerging markets and MNCs. Inferring to different business perspectives, the volume includes papers studying firms' strategic actions towards socio-political organizations, i.e. the interplay with socio-political actors and how this affects firms' competitive advantage in a particular market. The book discusses this in relation to a number of critical strategic areas such as brand building, market orientation and CSR. It also offers a number of practical illustrations from empirical studies from different markets. In this volume different authors contribute chapters focusing on diverse empirical and theoretical aspects covering the impact of socio-political environments on the success of international firms.
Contents
List of Contributors.
About the Editors.
About the Authors.
Foreword.
Preface.
Introduction.
The Three Pillars: Business, State and Society: MNCs in Emerging Markets.
Creating Socially Responsible Value Chains: Role of Companies, Governments and NGOs.
Activating Stakeholders: An Approach by MNCs in Emerging Markets.
Political Strategies as a Response to Public and Private Stakeholder Pressures.
Market Communication as Socio-Political Activity in Emerging Markets.
Between Neighbours' Heat and Colonial Ties' Comfort: Does Distance Really Matter?.
Managing Political Actors Through Network Partners: Market-Driving Multinationals in Emerging Markets.
The Importance of Nurturing Political Connections for Emerging Multinationals: Evidence from Brazil.
Internationalization of Swedish Banks in Russia and the Impact of Political Environment.
National Governments and Power Relationships in Multinational Companies: The Case of the EADS Group.
Business and Political Interactions in Emerging Markets: Experiences from China, South Africa and Turkey.
The Role of Corporate Social Responsibility in Foreign Market Entry Process — The Case of Korean MNCs in the Chinese Electronics Industry.
Co-operating to Tackle Environmental Issues in Emerging Markets: The Case of a Partnership Between a Finnish NGO and a Russian Water Utility.
Innovation Through Business and NGO Co-operation: The Case of Digital Inclusion in the Amazon.
Tracking the Aftermath of a Corporate Scandal from a Network Perspective: The Case of Roche in Turkey.
Intersection of Roles Between States and Multinationals in Emerging Markets.
Business, Society and Politics.
International Business and Management.
International Business and Management.
Copyright page.
