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Full Description
This new volume is a comprehensive exploration into the transformative trends, innovative strategies, and emerging paradigms that are redefining the landscape of events globally, offering a nuanced understanding of the forces driving change and the opportunities they present for event professionals, businesses, and communities.
The book explores the integration of augmented reality and virtual experiences in sustainable event management practices, exploring from the rise of hybrid events to the impact of artificial intelligence on event planning and execution. Topics also cover diverse types of events including religious and cultural events; how global events affect the growth of international tourism; incorporating sustainability into event planning; and much more.
Contents
Introduction 1. AI as Novelty Strategic Management Tool for Future Digital Luxury Brand Events: Metaverse and NFTs—Agenda 2030 2. Global Events and the Growth of International Tourism: A Case of Dubai, UAE 3. Impact of Sporting Events on Tourist Destinations: The Case of Braga European City of Sport 2018 4. The Impact of Cultural Events on the Identity, Sustainability and Image of Territories: The Case of the MDOC-Melgaço International Documentary Film Festival 5. Co-Creation of Religious Events: A Conceptual Model Using Flow Theory 6. Emerging Trends of Artificial Intelligence in Event Management and Event Planning 7. Artificial Intelligence and Hybrid Events: Changing Virtual Event Experience 8. Stakeholders Engagement in Future Events: Case Study of Malaysia 9. The Stakeholder Neglect in Tourism Activities: Local People 10. Green and Smart Technologies in Events: Practices for Green Events 11. Green Elegance: Incorporating Sustainability into Wedding Events 12. Organization of Major Music Events amid the Climate Crisis: Strategies for Risk Mitigation and Sustainability 13. Customer Engagement in AI-Driven Interaction: The Case of Chatbots in Event Management 14. Stakeholder Theory and Event Management 15. Key Factors Leading to Service Interruptions in Events at Luxury Hotels in Delhi 16. Hybridizing Green Tourism: Case Study of Interventions to Promote Tourism in Uttarakhand, India 17. Enhancing Event Success Through Collaboration: A Comprehensive Discussion on Collaboration Between Event Organizers and Stakeholders 18. Rural Wine Tourism Events in Andradas, MG, Brazil, Through the Lens of Social Innovation: A Possibility of Community Economic Development? 19. Exploring the Influence of Cultural Events on Cities: The Case of Perlim, The Largest Christmas Theme Park in Portugal
