Marketing Strategies in the Digital Age （Library Binding）

Jaiswal, Gulab Chand Ram/ Gupta, Richa

Delve Publishing（2025/05発売）

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製本 Hardcover:ハードカバー版／ページ数 405 p.
言語 ENG
商品コード 9781779564085

Full Description

This book covers the evolving landscape of marketing in a digital-first world including social media marketing, content creation, influencer strategies, and data analytics. It explores tools and platforms for reaching and engaging modern consumers. It illustrates successful campaigns and emerging trends in digital marketing. The book provides actionable insights for professionals seeking to leverage digital tools effectively. It is ideal for students and practitioners in marketing and business.

Chapter 1 Marketing Environment in the Digital Transformation
Chapter 2 Upgrading Digital Marketing Strategy: Strategic Platform for Digital Marketing
Chapter 3 Digital Profiling and Recognition of Consumers
Chapter 4 Coverage and Arrival of Digital Information
Chapter 5 Establishing a Basis for Continuous Relationship
Chapter 6 Making Deals and Profits in Digital Marketing
Chapter 7 Big Data Marketing Platforms
Chapter 8 Content Strategy of Digital Marketing
Chapter 9 Organizational Platform for Digital Marketing