Strategic International Marketing （Library Binding）

Tiwari, Sunil/ Tiwari, Richa

Delve Publishing（2025/05発売）

• 製本 Hardcover:ハードカバー版／ページ数 221 p.
• 言語 ENG
• 商品コード 9781779563798

Full Description

This book deals with the complexities of marketing in a globalized economy, focusing on strategies for navigating diverse cultural, economic, and political landscapes. Topics include market entry strategies, global branding, and digital marketing trends. Case studies illustrate successful international marketing campaigns and the challenges of cross-border operations. The book emphasizes analytical tools and frameworks for decision-making in dynamic markets. It is designed for students and professionals in business, marketing, and international trade, offering practical insights into achieving competitive advantage globally.

Contents

Chapter 1 Introduction to Strategic International Marketing
Chapter 2 Market Research in International Marketing
Chapter 3 Entry Strategies in International Marketing
Chapter 4 Developing Marketing Strategies for Global Markets.
Chapter 5 Managing Products and Services in International Markets
Chapter 6 International Marketing Ethics and Corporate Social Responsibility
Chapter 7 Global Brand Management
Chapter 8 International Marketing Communication
Chapter 9 International Marketing Metrics and Performance Evaluation
Chapter 10 Future Trends in Strategic International Marketing