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Full Description
The fusion of physical and digital experiences has given rise to a new phenomenon known as "phygitalization," where companies seamlessly integrate both realms to create a cohesive and immersive customer experience. This new book examines the opportunities and challenges that this convergence presents and highlights strategies that companies can employ to leverage its full potential. Drawing upon the expertise of marketing professionals, industry leaders, and academic researchers, this book offers a comprehensive overview of the key concepts, strategies, and best practices for employing phygitalization in marketing, providing a practical perspective through case studies and focused discussions.
Contents
1. Brand Performance, Innovation, and Brand Awareness Antecedents to Brand Perception and Brand Loyalty 2. Marketplace to Marketspace: Footfalls to Eyeballs 3. Adoption of Phygitalization in the Retail Industry: Benefits and Challenges 4. Metaverse Marketplace Development 5. Augmented Reality in Beauty Industry: The Effect of AR Characteristics on Impulse Buying Behavior 6. Retail Spatial: Conventional to Metaverse Retailing 7. Voices of People: Social Media's Strategic Role in Building Marketing Communication 8. Impact of Viral Marketing on Female Purchase Decision Towards Lifestyle Shopping 9. Influence of Age on Patient Beliefs Related to Social Media Promotion of Branded Drugs 10. Classification of Patients on Patient Empowerment: A Study of Online Patient Support Groups 11. Towards A Cashless Economy - The Role of Mobile Banking in India 12. Factors Affecting Customer Satisfaction on Online Shopping: An Empirical Analysis 13. Marketing Perspectives on Phygitalization 14. Factors Affecting the Decisions of Online Buying Behavior in an Emerging Economy 15. A Study on the Impact of Social Media Influencer's Reputation on Consumer Online Conformity: The Mediating Role of Informational Influence 16. Brand Experience Through Data Management: An Analytical Exposure in Indian Restaurants 17. Integration of Phygitalization and the Potential for Information Technology in Augmented Digital Technology of User Engagement 18. Green Consciousness: A Study of Consumer Awareness in the Phygitalized World 19. Consumer-Brand Relationship: A Review and Future Scope 20. The Effects of Digital Marketing Transformation Trends on Artificial Intelligence in B2B Businesses: A Systematic Review 21. Transgender Inclusivity in Marketing Strategy and Its Effect on Brand Equity 22. Impact of Social-Media on Buying Behavior of Consumer 23. The Art of Appealing Customer Attitude by Dint of Neuro-Advertising
