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Full Description
This new volume illustrates how one of the most rapidly evolving industries in the world—travel and tourism—has transcended its immediate economic concerns and has become a major signifier for cultural patterns and cross-cultural communications. It discusses how the function of language has become the subject of scrutiny in the context of intellectual deliberation vis-à-vis travel and tourism. Drawing on discourse analytics and ethnographic approaches, this volume brings together perspectives from the lived experiences of residents, hosts, and ethnographers to explore the extent to which linguistic and cultural differences are identified, constructed, negotiated, and maintained in tourism encounters.
Contents
SECTION I: CROSS-CULTURAL COMMUNICATION IN TRAVEL AND TOURISM 1. Passenger Identity in Public Transport Awareness Campaign Posters: Contrastive Study of Communication Styles in Japan and France 2. How Philosophy of Tourism Tussles with Cultural Diversity and Cultural Tolerance 3. Intercultural Communication in Tourism During the Covid-19 Pandemic: Analyzing Audience Appeal of Indian Tourism Campaigns through Social-Media 4. Deconstructing the Notion of Sacred and Profane from the Viewpoint of Theme-Based Durga Puja in Kolkata in the Age of Covid-19: A Sociological Study 5. Covid-19 Pandemic and the End of Overtourism: A Perspective SECTION II: NARRATIVE OF PLACE AND SPACE 6. Transfiguring the Troubled Past through Narratives 7. Literary Ethnography and Travel Aesthetics: Amitav Ghosh's the Hungry Tide and Jungle Nama: A Story of the Sundarbans 8. Journeying through the Lesser-Known Indian Spaces: A Reading of Biswanath Ghosh's Chai, Chai SECTION III: TRAVEL AND TOURISM INDUSTRY 9. Imagined Communities: The Development of the Early Tourist Industry in Alaska and the Marketing of the Indigenous Experience 10. Multimodal Approach to Tourism Advertising Discourses 11. The Saga of Kochi: Cultural and Heritage Tourism Overview 12. Rural Tourism in India: Constraints and Opportunities 13. The Effect of Social Media Sites Promoting the Tourism Industry: An Indian Perspective
