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Full Description
The event tourism business has become more and more essential to community development in countries around the world, helping to increase the appeal of specific destinations and generating huge economic benefits for the communities of the destinations, impacting local economies. With examples from India, Sri Lanka, Turkey, Malaysia, United Arab Emirates, Bangladesh, Cambodia, Portugal, Argentina, and Zimbabwe, this volume provides a valuable examination of sustainable community development in conjunction with event tourism along with helpful tools for promoting, organizing, and hosting successful events.
This book looks at a wide range of festivals and other events around the world and examines their impact on tourism, sustainability, local culture and community, and community development. It highlights rural as well as urban event tourism, event tourism during and after COVID-19, how event tourism impacts women's empowerment, promoting event tourism and community development, new opportunities and challenges in event tourism education, and more.
Contents
1. Tracing the Journey of Event Tourism: Co-Evolution to Synergic Merger 2. Pull Factors That Influence Millennials to Visit the Citrawarna Cultural Festival 3. Effects and Implications of Event Tourism on Sustainable Community Development: A Review 4. Rural Event Tourism and Community Development 5. Growth and Development of Catamaran: A New Luxury Tourism Demand 6. Role and Importance of Event Tourism in Economic and Social Development 7. The Terror, the Spectacle, and the Worker: The Role of Security Guards in the Organization of Mega Events and Festivals 8. Advancing Women's Roles and Empowerment in Event Tourism in Rajasthan 9. Collaborative Involvement of Major and Minor Stakeholders for Organizing Community Events 10. Promoting Events and Festivals through Digital Marketing Tools: A Conceptual Framework 11. Events Create Successful Destination Imaging: Case of the Kirkpinar Oil Wrestling Festival 12. A Feasibility Study of Resurrecting Elephant Marriage in Mondulkiri as a Tourism Event: Case Studies of Pu Tromand Pu Tang Villages 13. Antecedents and Challenges of Sustainable Event Management Practices in Sri Lanka 14. Event Organization Issues and Challenges for Disabled Youths 15. Case Study of Tripura as a Destination Brand with Post-Pandemic Perspectives 16. Impact of Pandemic Crisis and Challenges on Event Tourism 17. Opportunities and Challenges in Event Tourism Education 18. Enhancing Entrepreneurship in the Event Tourism Industry 19. Rural Event Tourism: Developing Sustainable Rural Event Tourism for the Development of the Community
