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Full Description
Grow beautiful flowers—and build a meaningful, profitable business from them.
If you've ever dreamed of turning a passion for flowers into a livelihood, Floramama shows you how to grow, design, and sell stunning seasonal bouquets using small-scale, ecological methods that actually work.
From experienced flower farmer Chloé Roy, this practical and visually rich guide brings together biointensive growing, floral artistry, and real-world business strategy—helping you move from garden inspiration to sustainable income.
What You'll Gain
A clear path to starting and managing a small-scale flower farm
Proven methods to grow healthy, high-quality blooms using ecological practices
Practical systems to increase productivity—even on limited land
Business strategies to build reliable income and strong local markets
The confidence to design and sell bouquets that stand out
Rather than separating growing from selling, this guide connects the full cycle—from seed to bouquet to customer—so you can build a cohesive, resilient business.
From Soil to Sales: A Complete System
Drawing on over a decade of experience running a successful flower farm, Chloé Roy adapts biointensive market gardening techniques—popularized by Jean-Martin Fortier—to the world of floriculture.
Inside, you'll learn how to:
Plan and manage flower production across seasons
Select and grow annuals, perennials, bulbs, and wildflowers
Build soil health and manage fertility naturally
Use efficient tools, irrigation, and infrastructure
Extend vase life through smart harvesting and handling
Develop markets, pricing, and sales channels that support profitability
If you're looking for practical ways to grow flowers with both beauty and financial sustainability, this book provides grounded, experience-based guidance.
More Than Growing: The Art of the Bouquet
This book goes beyond cultivation to explore the creative and sensory side of working with flowers:
Combine color, texture, shape, and movement
Create arrangements that feel abundant and natural
Develop a signature style rooted in seasonal materials
Design bouquets that connect emotionally with customers
Rather than treating design as an afterthought, Floramama shows how artistry and growing work together to create value.
Who This Book is For
Aspiring flower farmers ready to start a small-scale business
Market gardeners expanding into cut flowers
Home gardeners wanting to grow flowers with purpose and structure
Creative entrepreneurs seeking a land-based livelihood
Readers inspired by seasonal living and local, ecological production
Rooted in Real-world Success
Chloé Roy is the founder of Floramama, Quebec's first biointensive flower farm, built on just 1.5 acres and generating a thriving, diversified business.
Her work combines ecological growing with entrepreneurial insight—demonstrating how small-scale agriculture can support both creativity and financial sustainability.
A Practical Path to Beauty and Livelihood
In a time when more people are seeking meaningful, land-based work, growing flowers offers both connection and possibility.
Floramama provides a grounded path forward—helping you cultivate beauty, build community, and create a livelihood rooted in the rhythms of the seasons.
Contents
Chapter 1: How it All Began
Chapter 2: Major Categories of Flowers
Chapter 3: Before Starting a Flower Farm
Chapter 4: Planning the Season
Chapter 5: Seed Sowing
Chapter 6: Growth
Chapter 7: Harvesting
Chapter 8: Bouquet Making
Chapter 9: Marketing Appendices
Glossary
Bibliography
Acknowledgments
