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Full Description
Faith grows when we uphold its vision for a better world and speak of it in the public square—while keeping church and state separate.
"Dealing with a splintered media, with its new opportunities and challenges requires being able to mix the facts with the feelings in appropriate measures for the audience you are trying to reach. Reading this book will not make you as glib as your favorite newscaster (who is probably reading a teleprompter) or as dashing or beautiful as a Hollywood celebrity, but it will make you less fearful, better trained and more likely to be used as a source again."
—from the Foreword by Rev. Barry W. Lynn
A practical and empowering resource. It provides ideas and strategies for expressing a clear, forceful and progressive religious point of view that is all too often overlooked and under-represented in public discourse. It identifies the religious themes in today's great debates—gay rights, the needs of children and families, church-state separation and reproductive rights, including access to sex education, contraception and abortion care—and presents new language and methods for effective communication with the media, policy makers and community. It steers away from the polemics and jargon of politics—left, right, liberal, conservative, socialist—and instead relies on factual historical examples, current events and personal stories to illustrate the best ways to communicate the positive role faith can play in personal and public life by reinforcing the separation of church and state.
Contents
Foreword xi
Preface: Preaching to the Choir xv
Acknowledgments xxi
Introduction: How I Became an Advocate xxiii
Part I: How Religion and Policy Mix
1. Why We Hear So Much from One Side and So Little from the Other 3
2. Core Faith Values: Protecting the Widow, the Stranger, and the Orphan 11
3. Core Faith Values: Moral Agency 25
4. Core Faith Values: Church-State Separation 39
Part II: How to Speak about Religious Values
5. Messaging to the Base 55
6. Media Relations: First Steps 71
7. Raising the Controversial Issues 89
8. Building and Using a Message Triangle 97
9. Building on the Triangle: The Platform of Faith 109
10. Religion and Lobbying 133
Epilogue: More Than Tolerance 145
Notes 149
Suggestions for Further Reading 155
