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Full Description
Reflections of Eminent Marketing Scholars is a collection of essays solicited from eminent and pioneering marketing scholars. This collection of their thoughts is an inspiration for all of us in the field. Marketing is a field of some truly excellent scholars and we are beginning to see a number of these people retire. These remarkable people have been not just the leaders in the field but in many cases, the very pioneers in creating their areas and subdisciplines within marketing. The "giants" represented in this collection contributed to launch the field of marketing scholarship. These scholars were asked to write short essays reflecting on something that unfolded during their career or some story about their career path that could provide inspiration to other researchers. Several questions were offered as possible prompts: What was something you experienced at some point in your career that surprised you? What has made you most proud? Can you describe a professional occurrence that made you extremely happy? Can you describe something that happened in your career that was a disappointment at first but then you were happy to have experienced it? More generally, can you share a "cool" professional story, your choice of content, that may be historically reflective or inspirational? These "reflections" provide the fascinating back-stories to well-known research projects and contributions. It is very moving to read how appreciative these people are for their stellar careers, yet these stars still reflected a sense of awe and wonder regarding the twists and turns and serendipity of life.
Contents
1. Introduction to Reflections of Eminent Marketing Scholars
2. How I Got into Branding
3. Bayesian Battles
4. Choosing a Traditional Rather Than Commercial Academic Pathway
5. Reflections on "Good Empirical Generalizations"
6. Facing Up to Things
7. Reinvention and Inspiration: How I Evolved as a Researcher
8. A Risky Career Decision
9. My Career: Be Where They Ain't
10. A Late Bloomer's Tale
11. Career Reflections: Career Altering Surprises
12. The Road to Application
13. Career Reflections
14. The Entrepreneurial Academic Career: From Tactics to Strategy
15. Reflections
16. Reflections
17. In Praise of Transitions
18. Reflections
19. Journal Reviews: What You Can Do with Them
20. Reflections on an Academic Career
21. Reflections
22. Constant Evolution and Steady Focus
23. Reflections on the Marketing Science Discipline
24. Reflections on a Career as a Marketing Engineer
25. Reflections
26. Academic Careers: A Shift in Focus
27. Reflections
28. Three Career Pivots and a Lifetime of Happiness: Reflections of a Scholar
29. To Young Researchers Developing Their Careers
30. Reflections
31. Reflections of an Accidental Academic: A 50-Year Journey
32. Embrace Serendipity!
33. Reflections
34. Reflections
35. An Incomplete Professional Travelogue of an Accidental Marketing Professor
36. Research Lessons and Principles for Success
37. My Story
38. Stochastic Reflections
39. Reflections
40. Contemplations on Career-Related Dilemmas and Choosing Unconventional Options
41. An Accidental Academic: Reflections on an Exciting Journey
42. Reflections
43. Reflections
44. Reflections
45. Reflections on Over a Half Century of Teaching Marketing
46. Reflections on Lessons Learned
47. Reflections on My Accidental Journey
48. Experimentation, Serendipity, and Strategy in Research Discovery
49. Reflections on an Accidental Career in Marketing
50. Reflections
51. Find the Open Door
52. Reflections
53. Collaboration in Developing the Power of Abstraction
54. Be Thankful for Great Colleagues!
55. Triumph and Pain of a Research Career in Market Dynamics
56. What I Learned from Conducting Research in the Field
57. Reflections
58. Reflections
59. Reflections
60. Reflections
61. Open or Closed? Your Mind, Your Decision!
